When the time comes into September, the "school season" is coming.

We have caught the new consumption season and launched various promotional measures for students last month.

The industry said that the pressure may be relatively large, and some shopping preferences in the fall season are larger than in previous years.

Hold the thematic promotion of school opening

In a shopping mall in downtown Quanzhou, a shoe and clothing brand area directly displays the promotional slogan of the "start season". The theme promotion activities of "opening ceremony, opening ceremony and new equipment" are launched. The student zone is set up, which is divided into 39 yuan, 59 yuan, 79 yuan and 129 yuan.

The price is graded, and shoes, clothes and other varieties are available.

In addition to physical stores, the online shopping mall also launched the thematic promotion campaign.

In order to greet the arrival of the new semester, the slogan of "online children's shoes and children's clothing to greet school" is played by a shoe online in the city. The children's Hall includes famous names such as Mi Fei, Disney, Snoopy and Bobbi.

They have launched different promotion rules, setting up 30 yuan, 50 yuan, 80 yuan and 100 yuan respectively, which are convenient for consumers to purchase, and the new sports items are as low as 69 yuan, and the new ones are as low as 67% off.

Group buying for students

Reporters visited the market and found that

The shop chooses to launch group buying activities aimed at students in the "start season". As long as 10 items (above) are purchased, 30 percent off discount will be given, including new products, so that the average cost is between 60 yuan and 70 yuan per item. In addition, there are 40 percent off best favored areas for individual groups.

According to Xiaolin, a brand store manager, the promotional activities for the opening season are good. Most of them are middle school students and college students. But nowadays most of the students tend to be individualized, and there are many brands in the market, and the choice of space is relatively large, so the promotional effect will have some limitations.

"I think businessmen should not only work hard in terms of content and price, but also have to work hard in terms of styles, students' needs, especially how to highlight their personalities."

Xiao Lin said.

Price change in season

Of course, some businesses are not saying that the discount is on the opening season, but the actual consumption motivation is students' new clothes.

"Take a look at what you like, you can try it, the whole field is 40 percent off pieces, if you buy more pieces, buy 2 to send 3."

In a shopping mall in downtown Quanzhou, a salesperson in a brand District introduced their preferential activities with great efforts.

"How can you send 2 to 3?"

"Yes, you can buy 2 to 3, that is, you can pick 5 items, including shoes and clothes, pick up two pieces of high price, and the other three pieces will not be counted."

According to Miss Chen, who is responsible for the sales area in Quanzhou, there were also activities at this time last year, but last year it was bought 1 to 2.

The reporter interviewed Ms. Zhuang, who was picking commodities. She bought them for her children at home.

"A few shops, discount sales almost all, just bought 2 to 3, it will be more cost-effective, the brand is OK, simply bought two for the family."

Ms. Zhuang picked up two pairs of shoes and three pieces of clothing, which cost over 500 yuan.

Expert analysis thinks, shoe clothing brand takes advantage of the "start season" discount can realize the price change volume, can be regarded as a good way to digest inventory.