During the inspection in different stores and stores, some of the clothing guides performed appropriately, professionally and actively in their daily work, while others took cosplay It's terrible, and it's daunting. Even when you tell him what he shouldn't do, he is very unwilling and thinks he has done well. So, what is the basis for a good or bad shopping guide? In other words, how can we be a competent and excellent clothing shopping guide?

To be an excellent shopping guide, you must be a "miscellaneous", an "expert" and a "everyone". In the process of daily sales, shopping guides need to act as performers, image designers, informants, happiness messengers, product experts, brand spokesmen, financial experts, and psychological experts. Moreover, it is not just a single role, but also a comprehensive use of these skills. In a sense, shopping guides are the epitome of comprehensive skills.

Intelligence collectors, product experts and brand spokesmen need not say anything. First of all, if a shopping guide is a performer, body language and expression language should be rich enough to match different customer characteristics, such as lively customers, then you need to be greeted with lively and relaxed expressions and language. If you meet a stable and professional customer, then you should also be skilled and capable and not say too much nonsense, But every sentence needs a key node. As for the role of image designer, as the terminal Shopping Guide Your clothes, hair style, nails, posture, etc. all need special training and combing. When standing in front of the counter, how should the hands be placed, how much the body needs to lean forward when communicating with customers, and what level of voice needs to be mentioned, all need special design to achieve the best effect.

As for happiness, your expressions are written on your face and can infect everyone. When you are happy, the happy magnetic field will be very strong, and the people and things around you will also have happy expressions. If you are unhappy, others will feel uncomfortable, and will keep a distance from you and your store or counter, so you will lose the opportunity to achieve business.

As for financial experts and psychological experts, they are on sale clothing In the process of purchase, it is often necessary to calculate an account for consumers, compare it with the purchase of clothing, the purchase of bottled water, and the size of water consumption at home to select clothing for comparison, etc. The more professional you are, the more you will be trusted by the other party. The more specific the cases you list, the easier it will be for consumers to accept you, and thus generate the trust motivation for purchase. The role play of psychological experts means that you should judge which one is the person with purchase decision and which one is the staff officer through observation and simple communication? What consumers are thinking.