Yesterday afternoon, in Jinjiang SM square, two heavyweight masters offered two lectures on sports shoes for Jinjiang footwear industry.

The speakers are Mr. Loris, the famous designer of Italy, and MS. Jiang Hong, technical director of consumer products division, Asia Pacific Standard Technology Service Co., Ltd.

Loris has worked as a designer in international brands such as Diadora and Puma. Since 1999, it has worked independently and designed high-tech products.

Loris, who has worked for internationally renowned brands, thinks that the design of Jinjiang shoes has its own characteristics, but the quality should be further mentioned.

Yesterday, Loris brought a lecture on the trend of European shoe sales for Jinjiang enterprises.

The materials used in Jinjiang shoes belong to the middle and low grade, which not only restricts the price of Jinjiang shoes, but also affects the pformation and development of the footwear industry.

Loris said, in Jinjiang, Anta and 361 degree brand enterprise's product development has invited international designers to participate in the work, shoes design has some unique features, but the innovation of the whole design team is not enough. It should be bold again to form its own style, as the founder of the time, not the follower.

"Designers should be able to act according to their own ideas without being limited or influenced by the boss and sales department, so that Jinjiang enterprises can have real designers."

Loris said.