Is it possible to effectively achieve the peak stage effect, play a predetermined influence, and successfully complete the activity within the estimated cost? In particular, we need to grasp the established management techniques, organize the capable person and the professional execution force in each preparation cycle, work emphasis and linkage benefit, so as to achieve the quality requirements of the exhibition activities.

Because there are tens of millions of exhibitions and events in different parts of the world every year, seeking special services.

The increasing number of enterprises and institutions that provide professional exhibition services (such as design, construction, accommodation, catering, pportation, printing, travel, customs clearance, negotiation and Secretarial Administration) has increased exponentially.

Therefore, there are both demand and supply, capital input and service output.

Under the influence of environmental factors such as planning concept and implementation, manpower and competition, mechanism and support, the Convention and exhibition industry is formed.

In the short period of forty or fifty years, the exhibition industry has been booming and growing rapidly, and more importantly, it has foreseen the great potential for development of the industry, and therefore invested more manpower and material resources.

When the MICE industry is growing stronger and stronger, there are new ones.

It can explain its basic industrial scope.

In many parts of the world, "MICE[Meetings (Conference), Incentive Travel (rewarding MICE Tourism), Conventions (large-scale exhibition), Events (large-scale activities)]Industry" is called "Convention and exhibition industry".

Meetings refers to all types of international, local and regional academic conferences, seminars, forums and training sessions that can be attributed to such things as APEC Annul Meeting.

Incentive Travel refers to the award of MICE tourism.

Some people believe that tourism is purely playing and has little to do with exhibitions. Instead, it should be changed to "rewarding exhibition and poor attendance". It mainly refers to organizations or units that encourage individuals or group teams to arrange exhibitions that are more relevant to their own industries, and send members to take part in the tour.

Conventions refers to conferences or annual meetings with large exhibitions and exhibitions, such as World Engineers Convention (WEC), including forums, conferences and exhibitions.

Events refers to all kinds of local and international special activities or celebrations of commemorative large gatherings, such as West Lake Expo in Hangzhou and Carnival in Brazil, Brazil.

From this point of view, the exhibition industry includes a variety of areas, and also has multiple complexity. The number of participants can be from tens to tens of thousands of people.

Face to face is getting wider and wider and business opportunities are increasing.

The following are some examples of exhibition activities, such as the Spanish Tomato Festival, the Las Vegas computer exhibition, the German electronic video technology exhibition, the 2008 Beijing Olympic Games, 20l0 noon Shanghai World Expo, the World Congress of Anesthesiology (Australia Sydney), the French Film Festival and so on.