If you want to be an excellent person, the premise is to have a wealth of business knowledge.

The knowledge of clothing salesmen is divided into five aspects: store knowledge, product knowledge, competitive knowledge, customer psychology knowledge and clothing sales skills knowledge.

1. store knowledge

When we visit a large supermarket or department store as a consumer, we often do not know which location we need. We need to find a shop assistant to inquire about it. If the salesperson is not clear, we usually go a lot of wrong ways, tired and unable to find it. We must complain about this shopping mall, or even give up shopping.

Therefore, shop assistants need to have a comprehensive knowledge of store knowledge, including the layout of the store, where the cash register is, whether they can swipe cards, where the invoices are and so on.

It can even be more detailed to the traffic condition of our shop. It is 100 meters away from our store to the left, and there is a bus stop sign. If we want to make a subway, we need to go out to the right and so on.

2. product knowledge

Clothing salesmen must master product knowledge, its selling price, capacity, specifications, functions, manufacturers, compliance with what certification standards, and what to pay attention to when using.

Clothing salesmen should also know about the installation and use of products.

When customers are still at a strange stage, they often imagine things very complicated. They are afraid of these complex things and give up buying new products.

A client of our company asked us to help design the company's website. A responsible little girl over there must help us to buy the website space, so that we can help her set up the enterprise email.

The company will have someone to provide the related services and explain it to her, then she will put her heart down and go to do it happily.

3. competition knowledge

Consumers generally prefer goods to three and choose the most suitable one.

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We can enumerate the characteristics of the goods that consumers want to know in this counter or in our store, plus in-depth analysis, and sometimes we can let customers decide to buy our products on the spot.

Never say "no". When you say "do not know", you give consumers a reason to understand other competing stores.

In addition, when introducing competitive goods to consumers, do not slander the competitive goods, but rather enumerate the characteristics of competing products in a realistic way, and timely explain that their products are most suitable for the consumer.

4. customer psychology knowledge

In fact, customer psychology is the gold key for clothing salesmen to understand why customers want to buy your products instead of buying other people's products.

Having mastered the mentality of customers, we have mastered the ways to deal with all kinds of customers.

Customer psychology knowledge includes customer personality, customer shopping psychology, customer purchase decision process and so on.

5. knowledge of clothing sales skills

Clothing sales is a skill as well as an art.

People who are not trained in clothing sales are generally hard to grow into the champion of clothing sales.

Clothing sales training not only teaches us how to contact customers, how to display and explain products to customers, how to deal with customer objections, how to facilitate signing bills, but also lets us learn to analyze the purchasing psychology and characteristics of different personality customers, and suit the remedy to the case.

My clothing sales have benefited from my previous experience in foreign companies.

As the saying goes, the biggest cost of an enterprise is the lack of trained employees.

Now, I have to collectively improve the business level of my company's salesmen every month, and the volume of business is also rising.

It can be said that the future belongs to the future.

The more knowledgeable, the more likely to be the champion of clothing sales.