Recently released the eighth phase of China's B2C enterprise vitality list.

Since the third quarter, part of the Internet

Brand and main products for clothing B2C platform vitality has dropped significantly, fans, Mcglaughlin, Masa Marceau, dream bazaar and other clothing online shopping vertical platform collective attention dropped.

Despite the rapid expansion of the online shopping market, however, under the impact of Tmall, Jingdong and other platform providers, the market share of vertical platforms such as fan and Marceau has been eroded.

Traditional clothing

They rush to expand the network channels, and they enter the Internet with the accumulated brand and experience accumulated over the years, and the impact brought by them will not be underestimated.

According to Hawkeye monitoring data, the traditional brand clothing such as the seven wolves, JACK&JONES, GXG and other clothing brands in Taobao significantly lead the network brand.

According to the analysis report, the flow of general merchandise in 2012 showed a general downward trend. In 7 and August, it fell to a new low in two years. The trend of Mcglaughlin traffic continued to decline last year, and its share price also dropped from about 0.9 US dollars in July to about 0.5 US dollars.

Since the beginning of this year, many brands have strictly controlled advertising, and advertisements such as customers, Martha Maso and other private brands have rarely been exposed.

Among them, Fan Cheng pin suspended the advertising campaign in July and August, and the volume of visits declined accordingly.

Analysts believe that controlling costs and rational growth has become a top priority for domestic electricity providers, with low cost.

And higher repeat purchase rate is particularly important for brand clothing.