according to

Mr. COSIMO, director of global marketing, said that the PORAGAE brand originated in Milan, Italy in 1945, and has a history of over 65 years.

The founder of PORAGAE brand

(Mario Platje) an artistic family born in Milan in 1920. Her father is a famous painter in Italy. Her mother is a famous singer of the SACLA (Scala) opera house in Italy's three largest opera house.

Mario has been well nurtured by his parents since his childhood. His good family has enabled him to travel around Europe and constantly try various kinds of work he likes. Finally, he has a strong interest in clothes and has been involved in design, plate making and other work in many garment companies.

At the end of the Second World War in 1945, as a defeated country in Italy, the country was covered by a melancholy atmosphere.

Mario, 25, opened a fashion custom shop named after her name at Croso G. Matteotti, Ma Di road.

With good artistic talent, Mario's fashion shop soon attracted the attention of local dignitaries. The materials of carefully selected materials, tailored tailoring and hand-made production gradually established the Mario Poragae brand in Italy.

The status of the boundary.

After more than half a century of development, Mario Poragae brand has extended to leather products, accessories, perfume and other categories, and has opened stores in Paris, New York, Berlin, Tokyo, Sydney and many other international metropolises.

In 2008, a serious financial crisis broke out in the world. As a high-end brand, Poragae also suffered a great impact. It closed down a number of inefficient shops in Europe, which also led Poragae to actively expand emerging markets.

Against this background, the fast developing Chinese market has finally attracted the attention of NICOLO, the second generation of Poragae. After careful market research and assessment, NICOLO decided to formally enter the Chinese market.