The role and significance of the evaluation work is to judge the effectiveness and efficiency of previous work, and provide the basis and experience for improving work efficiency and effectiveness in the future. The results of the exhibition evaluation can provide references for exhibitors in the same industry and different exhibitions, as well as the evaluation between exhibitors and other marketing means.

Provide reference basis.

Number of professional spectators

Exhibitors hope that the audience is a professional audience, is a potential buyer of their products or services.

If exhibitors are faced with a large number of ordinary spectators, it will not only cost them a lot of time and energy to distinguish professional audiences from them, but also waste material that should be distributed to professional audiences.

"Professional exhibition grade division and evaluation", the professional audience is engaged in the design, development, production, sales and service of the products displayed at the professional exhibition, as well as the audience.

According to international practice, professional exhibition is not a professional audience for all spectators who enter the exhibition hall.

Theoretically, people who are interested in establishing business relations with exhibitors can be counted as professional spectators.

German Convention and Exhibition statistics voluntary control organization called the admission of tickets or the names and addresses of persons registered in the audience registry are called professional audiences.

Reporters, exhibitors, service staff in the library and guests who did not register were not included in the professional audience.

This code of conduct is widely adopted in Europe.

The German exhibition Committee, as a representative of the German exhibition industry, is responsible for providing comprehensive and authoritative exhibition information for exhibitors and spectators.

Information on how to collect and distribute exhibitors, display area, audience size and audience structure, has its own normative system and applies to all members.

Whether members perform the norms will be examined by accountants.

Stateside,

The staff and other groups (such as associations) are called "exhibition participants" and are also counted in the professional audience.

Number and representativeness of exhibitors

The number of exhibitors can be regarded as a successful exhibition, which can be compared longitudinally and horizontally.

The vertical comparison is to compare the current number of exhibitors with the previous ones, and compare them with other similar exhibitors.

If the potential exhibitors with the above known contact ways, participating enterprises and potential exhibitors with the strongest influence in the region will participate in the exhibition, the exhibition will be more successful.

If the main enterprises will participate in the exhibition in the future, even if the number of exhibitors is quite large, it is hard to believe that the exhibition is authoritative.

Turnover reached

The number of professional spectators and exhibitors is the two important indicator to evaluate the effectiveness of the exhibition. However, if the number of professional audience and exhibitors is quite large, and the turnover intention of the two parties is relatively small, the most direct purpose of exhibitors' participation is not achieved, indicating that the effect of the exhibition is not very good.

Exhibitors and audience satisfaction

Exhibitors and spectators

It is also an important index to evaluate the hosting effect of exhibition.

If the work of the organization has been done well, the exhibitors have received enough professional spectators, and the audience has also had enough exhibitors. The conference is well ordered and well served, and all of them have been looking for enough business opportunities, so they will be very satisfied.

The measurement of satisfaction can be obtained through questionnaires.

Input output ratio

The pursuit of profit is the goal of every enterprise, and also the source of its survival and development.

Therefore, we should analyze the effect of the exhibition from a financial point of view, and how much money, revenue and profit will be invested in the whole exhibition organization process.

This is also a major indicator of the effectiveness of exhibition.