Since the entry of foreign retail enterprises into China, the curtain of competition has been opened.

With the development of China's market economy and increasing competition, especially after China's accession to the WTO, foreign capital enterprises are surging fiercely. The Chinese and foreign retail enterprises are fighting against each other in the Chinese market.

Colorful tricks

The Chinese are smart, and a group of enterprises have fallen down in the competition with foreign enterprises. However, a number of other enterprises have been practicing hard work through continuous learning. In the face of competition, their wings are becoming stronger and stronger. They are not only able to survive and develop, but also take the initiative to attack.

China

In the brutal commercial war, we summed up a set of sunflower collection of enemies, which became a magic weapon for many retail enterprises to win. The complicated, new and interesting collection of these hard won books was dazzling, clapping hands, showing the wisdom and wisdom of the Chinese people.

After my preliminary inventory, there are enough tricks in this collection of books to surpass the "thirty-six plans".

　　簡單來盤點一下，讓我們看看葵花寶典中都有哪些招數，這也招數也就是零售商常常在商戰(zhàn)中使用的：發(fā)海報;做廣告;買立減;買就送;來就送;換購;返券;團購折扣;會員價;送贈品;全場X折起;加X元送XX;路演;免費巴士;免費送貨;免費試用;分期付款;加X元送維保;整箱更便宜;第X件五折;自有品牌;大抽獎;刮獎卡;加量不加價;送積分;夜場;均一價;廠商周;試吃試飲;懇談會或下午茶;上門拜訪;購物卡;積分卡;折扣卡;會員卡;與銀行聯名的信用卡;進店促銷短信;憑短信可打折;廣播促銷;叫賣;懸掛海報;地貼廣告;充話費送贈品;空調節(jié)/西瓜節(jié)/桃子節(jié)/冷料節(jié)/;換季打折清倉;農超對接;農場直采;參觀后廚;邀顧客親手制作XX;X國商品節(jié);限日搶購;限時搶購;清倉;名人簽售;免費停車;免費

Cross display, free processing heating, etc.

It can only be remembered for so many times. Simply sum up, in fact, all the tricks of the world are always changing. They always focus on several important themes, including: increasing sales; increasing gross profit; increasing the number of visitors; improving the price of customers; increasing customer loyalty; enhancing brand value; setting up corporate image; improving market share and so on.

Combined boxing

Of course,

In every single trick, every retailer will get a good job.

However, the complexity of commercial competition determines that the use of combined boxing is the best way to defeat the enemy.

In battle, not all tricks are used, nor is the number of tricks used better. Each move is a double-edged sword. At the same time, it may also destroy the enemy's internal injury by killing the enemy weapon. It can be said to kill one thousand of the enemy and self attack eight hundred.

A company that uses only a single trick will behave foolhardy and will be eliminated in the commercial war.

Those clever retailers will skillfully combine various tricks to achieve the best results.

When they use each routine, they will first analyze their business area, understand their strengths and weaknesses, competitors' strengths and weaknesses, customer groups' spending power and loyalty; determine the time of recruitment according to the peak wave trough of sales time; obtain the supplier resources; and most importantly, what they want to achieve.

Only in this way can we know what we already know, foster strengths and circumvent weaknesses, and make good use of weather, land, and human resources to achieve the goal of fighting for ever.

For example, the purpose of "time purchase" is to achieve the effect of attracting passengers through the low price of a commodity, but at the cost of sacrificing the gross profit of this commodity. Therefore, when using this method, the commodities selected first must be customers' daily needs, and customers have a certain degree of awareness of the products. At the same time, we must vigorously promote some of the commodities with high or gross profits associated with them to balance the gross profit.

Another example is the use of the "second piece half off" approach, which aims to increase sales and increase market share, and at the same time increase the perception of goods by letting customers use this product more often. Therefore, such goods are usually the daily necessities of new brands, but the same price must be sacrificed at the expense of gross profit. Therefore, the commodities chosen are usually high margin commodities. If gross margins are not high enough, the gross profit of retailers will be affected, which requires retailers and suppliers to negotiate their interests.

Of course, the business war is complex, cruel and intense. We can not exhaust all the tricks that retailers use. And as competition intensifies, more and more marketing methods will come out.

But retailers can always be invincible if they can do marketing and satisfy customers' needs from the perspective of customers.