Window display is an art gallery of modern cities and a direct way for businesses to create brand effects.

Window display is the external quality of the brand. It shapes the image of the brand, conveys the culture of the brand, and promotes the spirit of the brand.

Compared with other forms of publicity,

It can reflect the style and performance of commodities more intuitively, vividly and realistically, and give people a stronger visual impact.

The window model is the highlight of the window display. He has enhanced the publicity effect on the products in the window display.

The following are the three elements of Xiaobing's summary of the window model.

Collocation harmony

Each clothing brand has its own style positioning, and in this positioning, there will be some subdivision.

For example, in casual wear, some are fashion leisure, some are public entertainment.

In men's clothing, there are some formal clothes, some partial professional leisure......

In the display of window models, we should first pay attention to the principle of collocation and harmony.

Collocation includes two meanings, one is the harmony of a single model, and the other is the harmony between the style of model and model. The second is harmony.

Just imagine, if a person is wearing a suit and tie, it is not appropriate to wear sports shorts. It can make the customers know outside the store.

Positioning and the current main products, so as to effectively attract the target customers group entry rate.

Color integration

If three beauties walk on the street in different colors, they will have a high return rate, but if they wear the same color clothes, the same hairstyle and the same height,

At this time, their turnover rate will be more obvious.

The same is true in the coloring of window models.

The same color window model group gives a strong visual impact, which can effectively attract the entry rate.

Color integration also includes other layout in window display, such as jewelry, advertising and so on.

Then, when the window model becomes a group, we should consider the holistic effect of color.

Modeling humanization

For example, when we wear clothes, knees, abdomen, elbows and so on will wrinkle. In the display of window models, making these humanized shapes will make the effect of clothing matching more natural.

Modeling humanization is also reflected in whether buttons, or zippers, are buckled, the size of clothing, the choice of thickness and so on.

For example, some zipper zippers may be open, and the zippers of trousers are sure to pull up; for example, a coat is usually open zipper when the weather is warmer, and when the weather is cold, it is pulling the zipper.

In short, what kind of people wear on the body, what kind of shape should a window display model wear?

The biggest role of window display is to attract the entry rate, and it does not sell and recommend clothing very much.

Therefore, the choice of window dressing should be based on the purpose at that time.

For example, when the new products are listed on a quarterly basis, the styles chosen by the window models should first be seen as the next season's products, which should be different from those in the previous season in terms of the thickness, style and color of the clothes.

For example, when you sell, you can choose some image.

For example, when promoting sales, you can use promotional money, and directly indicate the intensity of sales promotion.

In short,

Wear is to let shoppers understand the current store's dynamic and popularity, so as to enhance the rate of entering shops.