After working with high-end luxury brands such as Stella McCartney, Lanvin and Versace, H&M will finally launch its own luxury brand, which is reported to be the most anticipated luxury series.

It will be launched in the spring next year, named &Other Stories, and only the ladies series.

The designers of this series mainly come from Paris and Stockholm, and aim at introducing high-end series of costumes which pay attention to details and quality, and at the same time, the price is substantial.

It is said that this series of clothing has an inspiring fashion story behind every season, providing shoes, bags, accessories, beauty products, clothing and other fashion products.

Also issued a statement: "in today's society, a fashion loving woman will create her own unique style of dress. She will choose clothes that she feels comfortable and suitable, and these clothes can embody their individuality. &Other Stories provides all these women with all the needs to find shoes, bags, jewelry, underwear, beauty products and clothing."

As early as this summer, H&M company CEO

(Karl-Johan Persson) said, "the spring series is well received by customers, although it will continue to face more challenges, but it also shows that the share of the company in fashion apparel retail market is increasing."

Not long ago, the internal report of Haines's Moelis Company (H&M), which was released by foreign media in the third quarter and the first nine months of fiscal year 2012 (December 1, 2011 to August 31, 2012), showed that: as of August 31, 2012, sales of H&M group, including value added tax, amounted to 103 billion 18 million kronor in the first nine months of fiscal 2012 (92 billion 619 million kronor last year), an increase of 11% over the previous year.

Sales of similar products increased by 2% compared with the same period last year; sales after the value added tax were 88 billion 297 million Swedish kronor (79 billion 47 million kronor last year).

This series of figures and the launch of the new luxury product line seem to indicate that the financial crisis is far from H&M.