Zhou Chengjian, President of costumes and boatman, a fashion maker, was interviewed by reporters.

In today's market with opportunities and challenges, as a self-made entrepreneur, American Apparel

The president made a deep analysis of Metersbonwe's future development path.

Judging from the current situation of the industry, the whole garment industry began to focus on the core of brand development to promote industrial upgrading and development.

President Zhou Chengjian believes that consumers are increasingly demanding brands.

With the improvement of people's living standard, the industry itself is also promoting people's awareness of brand. The improvement of consumer appreciation level is a challenge for brands. How to adapt to consumers and satisfy consumers is not only a problem that Metersbonwe needs to consider, but also a problem that the whole industry needs to consider.

In the face of such challenges, how did Metersbonwe decide? Zhou Chengjian chief executive pointed out in the interview that it is precisely because the brand of the whole industry is developing and progressively, so Chinese consumers are also moving towards higher demand with the gradual maturity of the brand. This is where we should be happy. This shows that China has already had its own maturity.

。

On the other hand, when enterprises are faced with such a situation, pformation and upgrading are indispensable and the only way for enterprises to survive.

In the face of such a market environment, Zhou Chengjian, President of the American Apparel, believes that this is the test that the market brings to Metersbonwe, and it is also the critical moment to improve its capability.

The level of consumers has improved, and they will not consume low-quality products anymore. They also want to consume a brand that can bring them life experience or lifestyle. If we can do that, the space will be infinite. Therefore, Metersbonwe's current upgrading is to achieve 5 or even 10 times the growth in the next 5-10 years, so this is the market opportunity and self improvement.

As the first wave of clothing in China, the development of Metersbonwe has great space. Under the market environment where opportunities and challenges coexist, the pformation of American Apparel is imperative. In the next 5-10 years, Metersbonwe will be presented to us in a new way. We will wait and see.