Not long ago, a large Zhejiang.

Group announced to enter the home field.

However, this group's relevant person in charge told reporters: "or will concentrate on the main business, other business is not the key."

This is not a case.

A few years ago, a large number of clothing enterprises were playing the role of diversification, hoping to seek another profit growth point.

Real estate, equity investment, high-tech, new energy and other fields have become the gold mine favored by garment enterprises for a time.

For example, the United States

(002269.SZ), Semir clothing (002563.SZ), seven wolves (002029.SZ), 601566.SH (600107.SH), 600400.SH (600400.SH) and other enterprises have been involved in the real estate sector; Shanshan shares (600884.SH), Jiangsu sunshine (600220.SH), Bosideng (03998.HK) optimistic and "test the water" photovoltaic industry; and medical income accounted for more than 70% of the opening industry (600272.SH) and electroforming plate revenue accounted for more than 80% of the Ordos (600295.SH).

But now it seems that the real successful pformation of a few, not to be dragged down by diversified industries is fortunate.

Because of this, more and more clothing enterprises claim to return to the main industry.

However, choosing to return to the main business is not easy at this time.

A clothing commentator told reporters that at present, the clothing industry has changed from extensive operation to fine management, and from high profit to low profit.

At the same time, the market intensification accelerated.

It will eliminate some enterprises that lack strong sense of management and lack innovation in products and management.

"At this time, returning to the main business is also testing the comprehensive strength of the enterprise."

Industry expert Wang Qian's point of view is that capable people can continue to diversify. Without ability or strength, they must concentrate their efforts on the industry and the main business.

"But many problems can not be solved by diversification or return to the main business, or we must see how to do it."

The real estate feast is a flash in the pan.

Among them, the real estate has become the biggest field of clothing companies competing to get together. The enterprises that have caught the "high speed" development of the real estate industry have undoubtedly tasted the fruits of the harvest. However, after nearly two years of regulation and control, the real estate has become less popular and even a drag on corporate profits.

As the banner of China's clothing industry, YOUNGOR (600177.SH) has typical significance. It once regarded real estate and finance as the "two carriages" outside the main garment industry.

In 2009, at the peak of China's real estate market, YOUNGOR's real estate business accounted for 42% of the company's overall revenue.

In 2010, the contribution of YOUNGOR's real estate industry to total business revenue reached 47%, and its contribution rate was almost half.

But it was involved in the most stringent real estate regulation in the second half of 2010. In 2011, YOUNGOR's total revenue was 11 billion 539 million yuan, down 20.49% compared to the same period last year. Net profit was 1 billion 763 million yuan, down 34.03% compared with the same period last year.

Among them, YOUNGOR real estate tourism development business achieved operating income of 3 billion 636 million 300 thousand yuan, down 46.94% compared to the same period; net profit is only 571 million 500 thousand yuan, down 15.86% compared with the same period last year.