To sell shoes, first of all, we must attract consumers' attention. We must pay attention to shops if we want to attract attention.

Display.

Color is undoubtedly the first best tool for shops to attract eyeballs and obtain business opportunities.

According to research, people's visual organs account for 80% of color perception in the first 20 seconds when they observe objects; after five minutes, color sensation accounts for 50%; and then the impression of color continues in human visual memory.

However, the purpose of shoe store color utilization is not only to attract consumers' eyeballs, but the ultimate goal is to sell shoes.

Lewis, the architect of Mexico, has a famous saying: "color is a vital ingredient to add magic to the environment."

The proper display of color design can increase the space, combine with the light, reflect the individuality of the space, attract the attention of the customers, and make the customers interested in the shoes.

Then, how can we use the color in the shoe store design to impress the consumers so that they can produce the desire to purchase? In the shoe store, the use of colors should reach the purpose.

Harmony.

The famous painter Van Gogh once said, "there are no bad colors, only bad matches."

Red, orange, yellow, green, blue, violet, and full of color in real life.

For shoe shops, color is a kind of emotional language in limited space, which expresses the true feelings of shoes.

The color of the store is red, black, white and green. Its red represents enthusiasm, bold and unrestrained, joy, and can arouse the excitement of the muscles. It reminds consumers of fire, sunlight, excitement and love; its black represents noble, serious and solemn, and it will reduce the risk of unfair operation and the possibility of risk.

For example, when regulating the interests between terminals and enterprises, the government should explicitly stipulate that the terminal should accept the total amount and category of the relevant fees and the extent of adjustment; in the terminal to the consumer stage, we must strictly squeeze the system to pform the terminal to earn high profits, and boldly use the main colors that black colors are used to decorate, giving the shoes rich and mysterious colors.

Modern charm of shoes.

Its white represents purity, simplicity and cleanliness. The softly ivory white and wise rice white of the shoe shop simply express the connotation of a shoe product without giving people the feeling of being cumbersome. Instead, it can make people penetrate the soul of the brand at a glance. Its green represents life, vitality, environmental protection and health, echoing the idea of creating the first brand of environmental protection and health, and shows the vitality of the brand under the "Photosynthesis".

Experience tells us that in the use of color in the store, no matter what color the brand needs, it is necessary to stick to one principle, that is, we must realize the harmony of store color.

Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand.

In fact, store color is the emotional language of consumers and shoes, and the harmony of colors can achieve the zero distance emotional communication between consumers and brands.

Generally speaking, the famous brand stores.

Color is the passport and symbol of its entry into the market, and it will not be changed in general.

Most of the colors of big British brand are exquisite beige.

Chanel's shop is exquisite black.

The shops in Hong Kong are calm red, and shops are often neutral colors.

The marketing assistant said, "the famous fashion shoes have their own hue, and their harmonious main colors are also more natural in terms of image and color."