The sixty-first Cannes International Film Festival, which sparkles with stars, is about to begin.

France's "Le Figaro" 13 reported that in order to meet this brand war, from last weekend, luxury brands began to set up a "command post" in Cannes.

Many brands rent rooms in the high-end hotels with stars in and out. For example, the French brand Louis Weedon rented 150 square meters of apartments in a high-end hotel, specifically displaying 80 pairs of high-end shoes.

Luxury brands are spending heavily in Cannes.

Only 150 square meters of hotel apartments will rent up to 3000 euros per day.

According to the head of a hairdressing brand, the budget of the brand in Cannes will be around 300 thousand euros, including partner fees, room rents, personnel salaries and expenses, pportation and advertising costs.

However, compared with the huge media effect, the expenditure of major brands in Cannes is obviously worth the money, because the clothing, decorations, hairstyles and make-up of stars will be pmitted to the whole world through the lens.

Many brands have said that the Cannes Film Festival is a must.

In order to strive for the stars to the maximum extent, all the big brands come out.

L'OREAL, Kristen Dior and other brands launched "door-to-door service".

The hairdressers of these brands serve the stars every afternoon, and can perform beauty first aid services according to the degree of emergency.

Other jewelry brands launched the nostalgic design jewelry of the 20s or 40s of the last century to attract female stars.