Strategy: the strategy of selling troops and the innovation of sales mode

Once upon a time, three species of scenery were temporarily destroyed, but Qin Chi was full of ambition, but the scenery was not there.

The main reason for the rapid disappearance of private enterprises is the lack of effective sales mode and organizational structure.

"The army is plotting", and the business is to seek first.

Sales innovation is the same as seeking first! If we go deep into the sales system, we can put forward a business model with pertinence and rationality.

At present, the management and control methods of the golden silk fox agents in various stores are generally weak. They are limited to image supply, goods support and credit sale. In the name of wholesale, they still stay in the original and primary wholesale trading ideas.

If we want to break through the sales, we must first formulate a clear sales target.

Last year, Golden Fox finished 1.5 billion, and the target must reach 2 hundred million this year.

How to achieve the goal of 2 hundred million? What kind of resources do we need to achieve this goal?

According to internal and external research, we know the core of sales bottlenecks: for sales, when decomposing sales targets, it is usually based on past orders, market orientation, network, national market classification and market experience.

and

When the market is classified, only the total number is not broken down according to the category. Before ordering, the ordering index for each region is not issued, but the chaotic process seriously restricts the sales rate.

The shortcomings of the marketing center's organizational structure also have a serious impact on the sales of enterprises.

If we want to improve sales, we must first solve the structure of goods, draw up regional division standards, implement regional orders, break through the achievements through Trinity: optimize orders, satisfy business processes and franchise management processes.

Headquarters to improve franchise business system, agents build franchise management system, franchisees design monopoly image single store operation mode.

At the same time, we should improve the organizational structure of enterprises, strengthen the construction of departments, and focus on strengthening the departments of R & D, market and production. We should strengthen the R & D team building and centralized co-ordination efforts, expand and enrich product lines, enhance product competitiveness, optimize the marketing organization and management system, improve the salary system and refine the assessment standards.

Implement all organizational and institutional safeguards for all strategies and models.

Setting up market support and management departments, assisting the key areas agents to rapidly implement the monopoly image business, strengthening the overall planning and scheduling ability of production, and improving the productive strain capacity and quality guarantee.

On the basis of the present stage, we should further strengthen the next stage, standardize and optimize the ordering mode, increase the proportion of futures, promote the more scientific and planned development and production, minimize the risk of operation, strengthen the team building and input of brand communication and marketing, and the construction and execution of the retail support team.

Strategy: two pronged approach: product mix, ordering scientifically.

If the best companies in the industry want to maintain the leading edge, they need to provide consumers with more valuable products or services, so as to maintain the leading role and competitive barriers at a strategic height.

Luo Wenxuan believes that products are carriers of value. Any successful business model must provide value to consumers through products and services, so as to avoid direct competition with other competitors.

Therefore, standardized, personalized products and services are the core of establishing a successful business model.

In order to build the differentiated products, we can tap the product characteristics, structure combination and target customer positioning to maximize the competitive advantage and cut into the best blue ocean market.

Aiming at the Golden Fox product problem, Luo Wenxuan formulated the strategy of "two pipes and two steps".

1. the extraordinary product is fundamental.

Strengthen research and development ideas and creativity, and set up buyer groups by commodity center agents and excellent retailers.

Collecting fashion information, summarizing and analyzing, combining fashion trends, purchasing fashion products, controlling costs and budgetary quantities, analyzing consumer spending habits, and putting forward new product research and development ideas.

To reduce the backlog of commodities and win the maximum market return, the design, development, product production, brand construction and marketing will be integrated into the scope of the commercial operation planning.

Innovative fabrics, models, styles, etc., through the combination of categories, enrich the Golden Fox product line, carry out horizontal integration of suppliers, continue to extend, to maximize the use of brand resources.

From cotton padded jacket, jacket to T-shirt and shirt, we gradually enhance the resource integration of trousers products, develop the strength of pants products, constantly improve the development of long tail products, and enrich the research and production of product line combinations, such as leather products, hats, accessories and other accessories products, and create the greatest value for the core consumers.

2. nowadays

The form of the order meeting and the style of the product are all the same. But how to correctly guide the product order, how to increase the order quantity, and guide the brand marketing, so as to improve the hit rate of the product design, enhance the terminal efficiency of the company, and ensure that the company's products meet the needs of the terminal consumers is an important index that the domestic shoe and clothing enterprises, especially the shoes and clothing enterprises that follow the futures order mode, are also important.

It is the realistic consideration of the successful sale of agents and franchisees that goods need what they need.

In order to improve the sale of products, Golden Fox is very important to control the order.

We put forward the "product order housekeeper mode", which is scientifically and effectively controlled from the three stages before, after, and after the order meeting.

The basic idea is to set up products that can be sold, rather than selling products that have been ordered, so as to reduce the inherent risks of the order form and truly achieve the scientific and streamlined process of ordering products.