"Nike's annual sales revenue in China has reached US $1 billion, which is much faster than we expected.

The Beijing Olympic Games is a great opportunity for Nike brand promotion. After the Olympic Games, Nike will continue to lead the Chinese sporting goods market.

A few days ago, Nike brand global president Charlie Danson said firmly in an interview.

Since its entry into China in 1980, Nike has been developing in China for nearly 30 years. Now, China has become Nike's second largest market in the world.

Nike's Olympic strategy is closely related to "athletes" and provides competition equipment for 22 Chinese players in the 28 Beijing Olympic Games.

These products include lightweight Flywire technology fiber and Lunarlite cushioning sports shoes, and Nike Swift functional sports wear made from recycled polyester.

Nike's sportswear and sports shoes designed for Chinese athletes are inspired by traditional Chinese culture and are designed to improve product performance by ultra light technology.

Danson said that the team for the design of competition equipment for Chinese athletes has participated in around 5000 designers from around the world, and the latest technology of Nike will also be reflected in the excellent performance of Chinese athletes through the Beijing Olympic Games.

He said frankly that the biggest challenge for Nike is to develop and sell athletes' best equipment according to the characteristics of different projects.

Danson revealed that Liu Xiang will be wearing the most lightweight match suit that Nike has tailored for him at the Olympic Games.

When Liu Xiang was 16 years old, Nike provided running shoes for him.

In the Olympic Games, Liu Xiang's "war boots" contained a variety of high-tech elements to help him continue to "fly" in the Beijing Olympic Games.

When countless businessmen "sharpen their heads" to squeeze into Olympic sponsorship, Mr Dan said Nike will always adhere to the brand promotion strategy centered on athletes and consumers.

"Every coach wants to find the best match equipment for his team members, and Nike is committed to that.

What consumers really care about is whether the product is used by athletes, not by sponsors.

Annual sales of 1 billion US dollars, let Nike take the initiative to sit firmly in the Chinese sporting goods industry.

In the face of such impressive performance, "Nike people" did not slow down the pace of progress.

Now, there are 3 new Nike stores open every day in China.

Danson said he was more optimistic about the development prospects of China's sports market after the Olympic Games. "The Beijing Olympic Games has played a real impact on the enthusiasm of Chinese people to participate in sports. I believe that in the next few years after the Olympic Games, Nike will be a period of rapid growth in sales."