With the continuous decline of temperature and the arrival of Halloween, the new season of goods gradually landed in the market, and this season is also a great opportunity for many shopping malls to attract or replace brands.

In order to seize the market, each brand is a unique strategy. In recognition of the strategy of "head down discount", the marketing methods of scientific and technological means and cultural implants are emerging one after another.

New fashion

The sleeves of the clothes can answer the phone.

Call the ring, just press the button on the left hand sleeve, you can answer it. At the same time, these buttons can control music files, switches, volume and so on.

This is the design of a brand named ishark after an international famous brand appeared in the city.

The apple brand can be connected to all kinds of equipment through built-in lines, so as to avoid the pain of turning the phone on the street in winter.

Although the sales price of 10000 yuan can not be accepted by all people, this kind of clothing that integrates science and technology is no longer just news on the Internet, but has entered the real life of ordinary citizens.

With the continuous opening of major commercial facilities in the city, the rate of entry of international famous brands has increased significantly. Besides the traditional fashion trend, it also brings various new dress concepts to consumers.

Marketing concept

Brand culture has become a new highlight

"The inspiration for our clothing design this season is a book called" Deep Sea Treasures ".

The inner lining is printed with colored seabed biological patterns. "

In a brand store in the galaxy mall, the salesperson is introducing the characteristics of clothing to consumers.

In fact, the design of the inner lining does not have a practical decorative effect on the dress itself, but now consumers are increasingly pursuing personalized design and low-key luxury concept, so the story behind the brand has gradually become another reason for Tianjin consumers to buy.

She said.

In addition, many brands have launched special services to attract customers to the store, where live portraits, props and racket, and sound experts are playing on the spot.

Insiders say the international

Most of them rent a separate store, so they will influence their brand according to their own culture, and their form will be different from the unified promotional activities of large department stores, which can give consumers different feelings.

Tianjin Market

Famous brand competition

In recent years, the business facilities in the city have started construction at the speed of dozens of projects every year. With the increase of the consumption level of the citizens, the city is no longer a monopolized market of more than a dozen or dozens of international first-line brands. Michael kors has opened more than one store in East Street and coach. Recently, Paul Smith, DKNY, Juicy Couture, TUMI, PAUL&SHARK and other brands have settled in the galaxy shopping center, and the Paul store is the first store in China.

As the pioneer of international brand management and distribution, Hongkong Junsi group market analyst pointed out: "the development of Tianjin market is valued by famous brands all over the world. This is from a brand like Paul Smith that will store its first store in Tianjin, then it will be opened in Beijing and Shanghai.

In addition, a number of brand management companies have invested in Tianjin and withdraw from the Tianjin market. After a few years' re return, Tianjin will see great changes.

It can be said that this has become a must for famous brands.