Today, brands need to face many problems: homogenization of products, slow updating of marketing methods, lack of innovation in technology, lack of brand management ideas, and just in the face of European debt crisis, frustrated foreign trade exports, domestic inflation and slowing domestic demand.

The brand of sports shoes has come to this dangerous node and can only find its way out and save itself.

And pformation is a life-saving straw for the sports shoes brand.

How to pform it? Insiders pointed out two clear paths for us.

The first pformation is from wholesale to retail.

The second pformation is the pformation of enterprise internal management.

The first successful example of pformation is YISHION and brother.

Its success lies in its first full preparation in philosophy, technology and thinking.

Wholesale and retail are two different ways of operation.

There is a great difference between the two in terms of business ideas, capital turnover and inventory management. Operators need to seriously distinguish and properly handle them.

The second pformation is like Metersbonwe, YISHION, Lining, Kappa and other mature large-scale enterprises. After successfully completing the first pformation and gradually establishing their own brands, the pformation in the next round of competition is the pformation of internal management, including management innovation, marketing innovation, management,

We need to benefit and meet the new market demands through brand pformation.

Looking at the current pformation of sports shoes, most of them turn their attention to the market of children's shoes.

A few days ago, after Nike, Adidas, Anta, Lining, XTEP and 31st degree sports brands, Kappa and Kappa, a famous brand of children's wear brand, jointly formed a joint venture of Kids brand and entered the market of children's shoes.

Can children's shoes market really save the market?

China has a large population base and a high birth rate.

From 2005 to 2020, about 16 million new births will be added each year, and China will have another birth peak.

According to the analysis of the industry, the domestic children's shoes market has reached the scale of 100 billion market, but there has not yet been a brand leader with a sales scale of 1 billion yuan.

Children's shoes in China

The international sports brands Adidas and NIKE, which have better trends, have many advantages, but they also prove the great potential of children's shoes market.

In the face of the market that is yet to be developed, how can other sports shoes brands that are looking for ways and breakthroughs be missed?

The brand of sports shoes has already become a trend in the market of children's shoes. Finally, whether we can open up a vast new world, make the children's shoes industry develop healthfully, and no longer take the old path of adult sports shoes brand, we need to wait and see.