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< p > December 1st, the Red Dragonfly children's brand Shang Tang flagship store opened in the West Ring Road. The shop is three facade, 60 square meters, covering children's shoes, children's clothing, schoolbags and other ancillary products. It is the image shop of the Red Dragonfly children's brand in Yongjia, and it is also the second store in Shang Tang.

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< p > the store adopts the latest decoration version of the Red Dragonfly children's brand, uses green, yellow, red and other warm colors, from the children's sense of view, highlights children's lovely and lively personality in the way of display, and creates a warm, happy, friendly and natural atmosphere of the shop, and draws the close between the brand and consumers.

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< p > children's brand is known as the last blue ocean by the industry. More and more mainstream adult clothing brands have seen opportunities and have been rushing to the children's clothing market, making the market competition more intense.

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< p > for children who focus on children's clothing industry, the current market shuffling is both a challenge and an opportunity.

Not long ago, the Red Dragonfly hit Beijing in a very short time ago, and held a contract signing ceremony with many franchisees, pushing a href= "//m.pmae.cn/news/index_f.asp" > Red Dragonfly children's wear > /a > integrated store mode, leading the "parity of happy fashion" trend, preying that the Red Dragonfly children's clothing will fly happily all over the country.

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< p > according to Pan Jianbiao, general manager of Red Dragonfly children products company, the red dragonfly has reached the cooperation intention with the well-known business super system such as Wanda, big RFA, Carrefour and so on. As of December 1st, more than 20 super stores or shop shops have opened, showing a "hundred flowers bloom" situation. It includes the largest system of Red Dragonfly counters in Wenzhou Wanda Plaza, Shanghai < a href= "//m.pmae.cn/news/index_p.asp", "eight hundred shopping malls" /a, and so on.

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< p > as early as 2007, red dragonfly pioneered the concept of "integrated concept store" in the industry. The store covered the products of red dragonfly, including leather shoes, leather goods, clothing and accessories, and the adult leather shoes integrated store mode was popularized throughout the country.

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< p > Red Dragonfly extends this integration mode to the children's wear market. "Children's clothing integration mode" arises at the historic moment.

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< p > it is reported that the Red Dragonfly children's clothing store operates 100 kinds of children's clothing, children's shoes and accessories such as red dragonfly brand.

If the price of children's shoes is generally between 119 yuan ~259 yuan, pparent, cheap, fashionable children's wear stores, high-grade quality, low price can meet the needs of the new generation of parents.

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< p > integrated store mode can be said to be a one-stop shopping experiential marketing platform, creating a warm and interesting place for parents and children to enjoy.

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The creation of the innovative mode of < p > a href= "//m.pmae.cn/news/index_c.asp" > children's clothing store < /a > is not only the innovation of channel terminal, but also the Red Dragonfly's highly cooperative operation system in every key link such as sub brand planning, product structure, R & D design, procurement, production, logistics distribution and terminal.

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< p > relying on the strong channel resources of the Red Dragonfly brand, the children's brand innovation profit mode, the store's profit mode is more abundant, and it is derived from a single children's shoes shop and combination store into super store, shopping mall, street shop and children's professional shop, and has integrated into the integrated store, and the network has broken through 1000. The flexible market layout has activated the new profit growth point, and promoted the integration of Red Dragonfly brand.

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Wang Jianbin, vice president of joint-stock company, said that the Red Dragonfly hopes to continuously lead the international children's fashion culture through the innovation of business mode, leading the "brand era" of Chinese children's clothing industry. The plan will grow by more than 60% in 2012, and children's shoes business will grow more than 4 times in 3 years in the year of 2012.

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