< p > in the seventh Asian brand event known as "Asian brand Oscar", Kasiron succeeded in winning the "Asian brand top 500". Its chairman Ding Canyang was awarded the title of "the ten leading figures of China (industry) brand". This is another milestone after Kasiron won the honorary title of "ten brands of Chinese children's shoes", "Asia's ten largest children's shoes brand", "Asia's most investment value children's products brand", "China's most popular children's shoes and clothing brand" and "China's best selling children's wear brand".

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< p > according to statistics, the number of children aged 0 to 16 years is almost 300 million in China. The potential value of children's products market is as high as 10000 billion yuan. The huge market demand is accelerating the development of children's footwear industry, and constantly stimulating the increasingly fierce competition in the industry.

Like the global IT market in the 90s of last century, the current children's products industry is facing a comprehensive attack from the global brands such as IBM, SONY and Motorola. In the face of the current market situation, apple resolutely adjusts its strategy and adjusts the traditional "single soldier operation" and relying on single products to make the world a diversified product group operation mode.

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Since its creation, P has always adhered to the concept of brand - first, and always stood at the forefront of the industry, creating several first in the industry.

In 2002, Kasiron successfully signed the "Ding Ding" as the "little child star". It became the first company in the industry to invite famous child stars to endorse enterprises, and later signed many domestic stars Yang Zi, Niu Dongwen and Xiao bin.

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< p > < < a href= > //m.pmae.cn/business/ > > brand marketing > /a >, Ding Canyang boldly innovated, invited famous domestic animation companies to develop their own cartoon images, vigorously developed Kasiron's brand image, Jinwei Kasiron's "Five Dragons image" deeply entered the hearts of the children, and the first China's first 3D five line animated movie "Kasiron's Dragon hunt", which was to be broadcast on CCTV channel, was a publicity for Kasiron brand. Now Kasiron brand has become a successful example of marriage with animation industry.

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< p > 2012, after a long period of brand research and strategic planning, Kasiron launched the brand concept of "growing together" with the help of domestic famous brand strategy consulting institutions, further sublimated the brand culture that concerns children's growth, and timely launched the brand image advertisement that "care can not be absent, we grow together", which caused great repercussions in the industry.

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< p > this move is against the tonality of children's brand advertising. It deeply explores the psychology of China's < a href= "//m.pmae.cn/news/index_cj.asp > consumer < /a > in the way of emotional appeal. It tells the parents as consumers from the perspective of education and public welfare, focusing on children's growth and promoting children's growth in the right way, which has aroused deep sympathy among parents, children and industry.

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< p > channel marketing is the most important part of the brand. After years of development, Kasiron's children's shoes and children's clothing has summed up the trend of the development of the industry, formulated the "three plus two" channel mode, and took the lead in the industry. It has set up 14 branches in Hunan, Henan, Sichuan, Guangdong and other places, and has been stationed in famous shopping malls and business super stores such as Tianhong, big RFA, etc. in the whole country, the brand stores, stores and flagship stores of the brand have reached more than 2000, which is far ahead of other brands in the country.

And adopt different channel models in different markets. According to the difference between North and South and market level, the channels of monopoly and special hall are adopted respectively, taking into account brand image and market sales, which plays a good role in improving the brand as a whole.

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< p > nowadays Kasiron, whether from the product category, the influence of brand popularity, or the market sales and market share, Kasiron, who is founded by Ding Canyang, is undoubtedly the symbol enterprise of the current children's shoes and children's wear market.

Strategic success and tactical cooperation, coupled with the leadership of Ding Canyang, "the ten leading figures of China's industry (brand)", the brand strategy development of Kasiron < a href= "//m.pmae.cn/news/index_s.asp" > differentiation < /a > has been getting better and better. It is very close to the fast pace of NO.1 in China's children's footwear industry, and has opened a new direction for the brand of children's shoes and clothing in China.