< p > the pformation and diversification of contemporary business environment mainly refers to two aspects: the expansion of business space and the pformation of business concept.

For example, the expansion of business space is reflected in the pformation of office and conference room centered office business into public relations business, such as hotels, restaurants, bars, cafes, even gymnasiums, golf courses, and other places of entertainment.

The pursuit of relaxed, free, taste and personality of the working atmosphere, the foundation of cooperation is manifested in language communication and emotional communication.

This is a change in business philosophy in a market economy.

With emotional communication as the basis for cooperation negotiations, pursue emotional supremacy, no longer do business as a business, and demand spiritual exchange and long-term cooperation.

This is also the embodiment of social democracy, legality and humanization.

The pformation and diversification of business environment has created the emergence and development of business casual men's wear "a href=" //m.pmae.cn/news/index_cj.asp "personalized consumption" /a, and has injected a fundamental impetus.

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"P" makes the brand of business leisure men's wear market widened.

The brand concept of business casual wear is no longer single, but based on the differences between environment and business category and culture, it establishes and shapes brand style and personality to meet consumers' individual consumption demand.

Business casual men's wear brands are emerging in the market, greatly expanding and enriching the concept of "business leisure".

So that people's understanding of business casual men's clothing no longer stay on a single concept.

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< p > such as < a href= "//m.pmae.cn/news/index_s.asp" > business casual > /a > subdivision of brand style is a good embodiment.

The subdivision of style is based on the psychology of consumption and the change of lifestyle. The other aspect is based on the difference between brand and brand. The subdivision of style is the inevitable trend of brand development, and also accords with the marketing characteristics of "precision marketing".

However, the subdivision of style is like the color of the color ring, the smaller the color ring, the less the difference between the two colors.

The difference between brand and brand makes the general consumption not easy to separate, resulting in the confusion of consumption choice and the decrease of brand loyalty.

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< p > the popularity of information and Internet has made consumers more sensitive to the changing trend of consumption. The pursuit of personalized consumption concept of "a href=" //m.pmae.cn/news/index_h.asp "fashion" /a "personality and taste" has become popular among the people, and has become the mainstream of consumption, and shows a variety of development trends.

Job demands (such as business activities), psychological needs (such as envy and respect), living needs (such as fashion decoration), and social needs (such as taste and communication) and other comprehensive needs have prompted consumers to spend money on business casual men's clothing from demand consumption to fashion consumption and into personality consumption.

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< p > personalized consumers pay attention to whether the product style is in line with their personal characteristics, so they make a request for "uniqueness" of the product.

However, the current situation of Chinese clothing - the phenomenon of mutual imitation of market dominant products, makes the subdivision of brand product style can not satisfy the needs of individual consumers for a long time.

"Style can be changed and personality is deep-rooted", so personality consumers put forward higher requirements for business leisure brands and brand products.

Business and leisure brands gradually began to build brand image and product style design based on "personality".

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