Since P entered into twenty-first Century, the market growth of < a href= "http://sjfzxm.com/news/index_f.asp" > shoes and clothing < /a > has reached unprecedented heights, especially the development of sports goods market.

After years of rapid expansion, the market of shoes and clothing in China is almost saturated.

In particular, Nike (franchised stores), Adidas (exclusive stores) and other foreign-funded enterprises to enter the Chinese market.

This puts forward higher requirements for sales channels and terminal marketing of shoes and clothing enterprises. The attraction of traditional shopping guide and simple low price promotion is far from enough for consumers, and terminal marketing needs adjustment and pformation urgently.

< /p >

< p > Shang Pu light industry analyst pointed out that the change of terminal marketing mode is closely related to the brand building of enterprises.

The higher the awareness of the brand market, the easier it will be for the shoe and clothing enterprises to expand their channels and terminal marketing.

< /p >

< p > in market share, domestic a href= "//m.pmae.cn/" > shoes enterprise < /a > marketing mode is quite different from foreign countries. China lacks core marketing strategy for brand building. Many footwear brands expand their market capacity mainly through terminal channel construction and network sales.

< /p >

< p > traditional "agent + dealer" mode has played a great role in promoting the early expansion of offline market. However, after the "a href=" http://cailiao.sjfzxm.com/matertial/show/default.aspx "brand store" /a "has reached a certain scale, the competition for other brands will have to consider what creative marketing methods are used to attract the attention of consumers, so that consumers can have a unique shopping experience through personalized design of products.

< /p >

< p > > according to the 2013-2017 year analysis and development prospect report of Chinese leather shoes and clothing released by Shang Pu consulting, the traditional selling method of shoes and clothing enterprises is out of date.

In order to change the marketing mode, shoes and clothing enterprises need to start from a series of marketing strategies, such as target customer strategy, product promotion strategy, brand promotion strategy and so on.

Only in this way can the shoe and clothing enterprises create a complete and mature terminal marketing system.

< /p >