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NPC Deputy Zhang Huaming: The Development Space Of Chinese Clothing Brand Will Be Very Large.

2013/3/11 10:49:00 27

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Brand Clothing Competitive Advantage Clothing Sales Clothing Market Demand

recently, Zhang Huaming, chairman of the National People's Congress, President of Hua Zhi Yi fashion group and Zhejiang Ya Ying a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > dress < /a > Co., Ltd., in an interview with reporters, said that the sales revenue of Chinese clothing brands increased significantly in the 1-2 months of this year. In the future, there will be great room for the development of Chinese clothing brands. 
 Zhang Huaming said that last year's clothing brand dominated by the domestic market, if the terminal management of product design, product quality or retail channel is general, even if there is popularity again, the sales volume will also decline. However, if the export oriented clothing enterprises have good product design and good material quality, all aspects will pass through, so the growth of such enterprises should be good last year. 
 "if the company persists in good design, material and quality, the market demand for such products is still great in 2013." Zhang Huaming said that the brand must pay attention to communication with consumers, beautify the shopping environment and good sales and service. Consumers will surely like it. 
 although the 2012 "a href=" //m.pmae.cn/news/index_f.asp "textile > /a" industry has to bear many pressures, but the growth of the performance of some brand clothing enterprises is still very obvious. Hua Zhi Yi is one of them. Zhang Huaming said: "in the 1-2 month of this year, the sales revenue of the company increased significantly compared with that in 2012, an increase of about 20%. Last year, same year, the growth rate was very low year by year, and this year's situation should be better than last year. 
"P > now, the number of domestic clothing brands is dazzling enough. How can we stand out in the fierce market competition? Zhang Huaming analyzed:" first, enterprises should seize the construction of human beings, design team building and product development teams, and make sure that the design is full of culture. Secondly, we should grasp the < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx > fabric > /a", which is the foundation of the product. Moreover, in the sales process, we must make sure that the atmosphere of the store is good, so that customers feel at home. Finally, enterprises should strengthen communication with customers in new media and make customers feel more cordial. 
In addition to introducing competition among domestic garment enterprises, Zhang Huaming mentioned that domestic brand clothing already has the advantage of competing with foreign brands. P "Nowadays, the quality of domestic brand clothing is no less than that of international brand clothing. As long as the domestic brand clothing enterprises themselves are excellent, more consumers will choose domestic brand clothes. The competitive advantage of domestic brand enterprises is that only Chinese clothing enterprises know what Chinese consumers want. 
"P >" the enterprise brand is excellent, and there are many opportunities to go out. " Zhang Huaming said that the company has opened three branches in Macao, China, and its average performance is more than that of the mainland. At present, the company is focusing on the market situation in Singapore, Dubai and Russia, and is actively preparing to enter the overseas market.