< p > after Lining (store) Notice 2012 will be listed for the first time in 8 years, at the end of February, Anta (exclusive store) sports first released the 2012 earnings report, net profit for the first time in 5 years.

Subsequently, the annual performance of 2012 was disclosed, and net profit fell by nearly 40%.

PEAK sports's recent earnings report also showed that net profit fell to its lowest level in nearly five years.

< /p >

In the past year, the sporting goods industry has encountered unprecedented difficulties, and all kinds of negative remarks have emerged in an endless stream. The performance of many sporting goods companies has dropped to the bottom of recent years. P

Customs stores and inventory have become the embarrassing words of the brand annual reports. The number of six major sports brands in China has exceeded 3000.

< /p >

< p > profit margins double down < /p >.

At the end of last year, Li Ning Co (02331.HK) had announced that as of December 31, 2012, it was expected that the company would record a substantial loss in fiscal year 2012, and then issued a warning of a sharp decline in profits.

In 2012, the net profit of the company was 715 million yuan, down 37% from the same period last year, which is basically consistent with the early warning that the company's profit dropped by 40% in January 18th.

< /p >

Such a bleak business data, P, seems to have supported the weakness of the sporting goods industry.

In terms of Anta, Anta has seen its first decline in performance for the first time in 5 years. Since the first half of last year, Anta sports performance has declined for the first time.

According to the 2012 annual report, Anta sports business income fell 14.4% to 7 billion 623 million yuan over the same period, and net profit fell 21.5% to 1 billion 359 million yuan over the same period.

< /p >

< p > local sports brand PEAK sports released its 2012 annual results in the afternoon of March 11th. Last year, PEAK recorded a turnover of 2 billion 903 million yuan, a decrease of about 37.5% compared with 4 billion 647 million yuan in 2011, and the profit attributable to shareholders was 311 million yuan, down 60.1% from the same period last year, while the net profit margin was only 10.7%, falling to the lowest level since 2008.

< /p >

< p > PEAK said in its annual report that the decrease in turnover in 2012 was mainly attributable to the inventory adjustment and weak economic conditions of the entire sporting goods industry last year, which had a negative impact on the demand for sporting goods.

< /p >

Ma Gang, an independent analyst, told reporters in an interview with reporters that the domestic sports industry downturn appeared as early as the first half of last year. The homogenization of products and limited domestic market made many brands difficult to manage. After experiencing the rapid expansion from 2008 to 2009, many brands suddenly encountered the embarrassment of increasing competition in 2011, declining market share, and sky inventory.

< /p >

< p > more analysts say that the expansion of horse racing enclosure is gone forever.

At present, the domestic sports brand is still in the crisis of low sales and overstock. Although the overall situation of the industry is expected to improve this year, the recovery will be much longer than expected, and it is expected that there will be a turning point in 2014.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201303/19/20130319061148_sj.JPG "/" < > > "

< p style= "text-align: center > > Terminal adjustment reduce store < /p >

< p > the performance of sports brands declined in 2012. The industry has long anticipated that, but in the light of several major brands, since last year, the local sports brands have been exposed to the cold weather in the past year. In order to reform the channels and digest the inventory, the shop trend has been staged in various sports brands. The number of the six major sports brands of Lining, Anta, XTEP, 31st degree, PEAK and China has exceeded 3000, of which PEAK and Lining had thousands of stores last year.

< /p >

< p > according to PEAK annual report, as of December 31, 2012, compared with the 7806 retail outlets at the end of 2011, the number of retail outlets in 2012 decreased by 1323 to 6483 in 2011.

< /p >

< p > Anta sports says it will continue to reduce 475 -575 stores this year.

Coincidentally, He Ruibo, chief financial officer of XTEP, also said recently that XTEP closed 80-100 stores last year and intends to close 100-200 more this year.

However, such a speed does not seem to be enough in the industry.

< /p >

< p > another noteworthy data is that in 2012, the average turnover days of PEAK, Anta and 331 degrees increased from 49 days, 38 days and 40 days in 2011 to 80, 51 and 56 days last year.

Combined sales decline data, this reflects the lack of market demand leading to the whole industry inventory pressure is intensifying.

< /p >

< p >, therefore, according to the annual report, in 2013, Anta aims to maintain a stable inventory level and sustainable development of the channel.

Starting from the order meeting, Anta sports will share with the distributors and franchisees the analysis and prediction of future trends and increase the accuracy of the order so as to reduce the inventory risk of each store.

< /p >

In order to digest inventory as soon as possible, P has also taken a series of measures, including the cancellation of a number of orders that have not yet been produced with the distributor agreement, so that the order amount of the 2013 spring / summer order will be reduced by 23%.

< /p >

< p > Yes, the inventory of closed stores is still high. This has become the result of multiple impacts under the background of big industries. In this round of channel reform, the inventory of digestion will continue to be the main keynote of the 2013 sports industry.

< /p >