When the shoe making industry in China has undergone the market shuffling and is facing the test of survival, many enterprises, as the upper shoe material, shoe making and shoe machine industry, have been working hard to create new products for the downstream shoe manufacturers to bring up products that can increase production efficiency and enhance the added value and competitiveness of products.

According to the information obtained from the Organizing Committee of "2008 International Footwear manufacturing technology and materials exhibition", at present, the progress of the exhibition has been steadily promoted. Hundreds of overseas and domestic enterprises have signed up for the exhibition. The 80% booths in the original exhibition area have been booked out.

To this end, the organizing committee has specially opened up "shoe material and shoe fashion Pavilion" to meet the needs of enterprises.

Enterprises are actively preparing for the exhibition. Visitors and buyers, especially overseas buyers, are arranging procurement earlier.

It is reported that the organizing committee has received more than 600 pre orders from overseas buyers, such as Spain, Pakistan, the United States, Nepal, the United Kingdom, Italy, Sri Lanka, India, Turkey, Brazil, Iran and Russia.

Rooted in Wenzhou, "China Shoes Capital" and "2008 International Footwear manufacturing technology and materials exhibition", China's largest and most complete shoe technology and materials exhibition will be on September 24th - 26 in Wenzhou International Convention and Exhibition Center.

The theme of this exhibition is "high efficiency and energy saving and environmental protection". It brings together unique shoes, shoe heels, shoe materials, shoe hardware, decorative buttons, environmentally friendly shoes chemical agents, efficient and energy-saving shoe making technology equipment, shoe design software, shoe management software and so on, and even includes shoes and accessories of raw materials and shoe machine parts, such as production of pneumatic, vacuum pumps, seals, electrical products and so on.

The "2008 International Footwear manufacturing technology and materials exhibition" will be ready to provide strong support for shoemaking enterprises to enhance the added value of products and enhance the competitiveness of the market.