In the "go to the East", Niu Li modeled himself in order to better erect the brand image of Fu Lian's old Beijing cloth shoes. On the choice of its spokesperson, the company was also very cautious. After a long time of examination and negotiation, the company finally chose Niu Li, who was a good actor in the CCTV hit TV series "go to the East", to be the image ambassador of Fu Lian.

Liu attended the signing ceremony. He told reporters: "Fu Lian" is a national brand. We should quickly establish the brand image and status of Fulian in China and establish the leading position in the shoes of old Beijing. Signing Niu Li is an important step in brand building.

We believe that the combination of Fu Lian and Niu Li will surely wipe out the most brilliant spark, and the national brand will surely go to the world.