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The Cost Advantage Of Manufacturing Industry Is Losing, Brand And Design Are The Way Out.

2013/4/3 19:07:00 22

BrandBrand DesignBrand Shoes

< p > "the traditional industry must be upgraded after a certain stage of development. We must rely on continuous product innovation to achieve" upgrading quality ". Relying solely on" incremental "to expand the scale is no longer a way.

On the 29 day of last month, at the Symposium on "enhancing awareness of anxiety and promoting long-term development", a forum of representatives of private enterprises in Quanzhou, facing the problems of talent, capital and development space faced by the development of Quanzhou's private economy, the representatives of the participating enterprises raised their concerns and made suggestions accordingly.

< /p >


< p > < strong > the pfer of manufacturing industry is trend < /strong > < /p >.


< p > "at present, the wages of workers have increased to 500 US dollars per month. If the target is doubled in 5 years, the pressure of manufacturing industry will be further increased."

Xu Jingnan, chairman of PEAK (monopoly) group, said: "in the past 30 years of development, private enterprises in Quanzhou have accumulated rich experience and funds from scratch, from small to large, from OEM processing to their own brands and listing.

However, with the increasing cost, the pfer of manufacturing industry will become a trend, which is reconfiguration of resources under the global competition pattern.

< /p >


< p > Xu Jingnan believes that under the trend of manufacturing pfer, Quanzhou should consider how to retain the headquarters of enterprises and retain the R & D and design centers of enterprises.

"Headquarters, R & D, trade, talent, production can be placed to lower cost."

< /p >


Wang Qiming, chairman of Haitian material Polytron Technologies Inc, also said, "what Quanzhou wants to think about is its position in the global division of labor. After 20 years, Quanzhou's a target=" _blank "href=" //m.pmae.cn/ "> textile < /a > can the industry continue?" Wang Qiming said, "Quanzhou is the" brand capital ", and the brand represents a way of life.

Compared with Southeast Asia, the cost advantage of Quanzhou's textile industry is weakening. Next, we should make efforts in the direction of brand and design. We need to constantly optimize the cost, improve the quality of industrial workers, increase the < a target= "_blank" href= "//m.pmae.cn/" > designers, < /a > talents and vocational technical talents, and put forward reasonable industrial planning and layout through thorough investigation.

< /p >


< p > < strong > three years without rising is backward, < /strong > < /p >.


< p > "with the fading of demographic dividend, the competition of traditional industries is more and more full, and the growth is weak. In this node, the promotion of industrial upgrading and product innovation is the need of industrial development.

If the real economy fails to rise in three years, it will lag behind and disappear. This increase is not achieved through expansion of production capacity, but through technological pformation and product innovation.

It is not necessary to rely solely on increments.

Wu Guoliang, chairman of Fujian Huatai Group.

< /p >


< p > however, Wu Guoliang also suggested that "upgrading needs capital, but the funds of SMEs are seriously insufficient, which restricts the technological pformation and upgrading of enterprises."

To this end, he suggested, "Quanzhou can take advantage of the golden opportunity" to revitalize private capital, build a bridge between SMEs and private capital, and support some enterprises with conditional, large-scale and technological pformation from finance and taxation.

< /p >


< p > aiming at the problem of small and medium-sized enterprises' financing, Ke Xiping, chairman of Hengxing group, also suggested that "vigorously develop small loan companies to attract small loan companies in different places to enter Quanzhou, and increase the number of small loan companies, and then scale effect can be formed, so as to reduce the financing cost of enterprises through full competition."

< /p >


< p > in addition, in view of the difficulty of small and medium enterprises' widespread product promotion, Ke Xiping said: "the economy of developed countries is slowing down, and the market of small and medium-sized enterprises has been pferred to domestic and developing countries. However, these enterprises are unable to promote, and the government can help small and medium-sized enterprises to promote products by subsidizing or organizing the national tour of enterprises."

< /p >


< p > < strong > establish personnel training mechanism < /strong > < /p >


< p > how to cultivate and retain talents is also a problem that private entrepreneurs talk about privately.

Wang Qinghai, chairman of Tonghai automobile, shares his experience.

"If the industry is to develop, the vocational school should go ahead."

Wang Qinghai said that since 2005, he started joint training of talents with some vocational colleges. During the 3 years of study, students spent a year and a half studying professional knowledge in school, and one and a half years in the enterprise practice.

In this way, hundreds of talents can be exported in a year, which not only meets the needs of talents, but also accumulates talent resources for the development of the industry.

< /p >


< p > Chen Jiangkun, executive director of Hong Kong and Fung Group, pointed out the importance of talents through a comparison.

"Amsterdam, Holland, has a small population and a large population, but GDP can reach US $168 billion a year. The most important factor is high-end talent.

The vast majority of Quanzhou enterprises are still relying on competition among their bosses. The future development must be developed from individual competition to team competition, which requires good universities to train talents and good living environment to retain talents.

< /p >


< p > "in the industrial area, we can build some relatively low rent commercial blocks. By reducing the operating costs of small businesses, we can form catering and entertainment establishments that are matched with industrial areas, and retain people through enriching the lives of industrial workers. In the central urban area, we retain some high-end talents through the improvement of urban living environment."

Chen Kai, general manager of China min Bai Hui group.

< /p >

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