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Xia Guoxin, Chairman Of Shenzhen'S Song Li Si: How To View The Existing Problems In The Clothing Industry

2013/4/6 15:53:00 80

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Clothing Industry Xia Guoxin Clothing Inventory

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 > brand laboratory: new technology, new mode, new trend, big scene 
 2013, China's < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > the first brand laboratory and brand experimental Salon of the forum will gather the vanguard thinking, explore the brand business mode, innovation mode, promotion mode, consumption mode, communication mode and product mode with the explorer's thinking and knowledge, highlighting the forward-looking, experimental and pioneering. Through the application and experiment of new technology, new mode and new trend in brand practice, we can create creativity and competitiveness, form new values and forces, and promote the incubation and growth of new leaders. 
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" keynote speaker: Shenzhen singer "a target=" _blank "href=" //m.pmae.cn/ "> dress < /a > Limited by Share Ltd chairman Xia Guoxin 
 as chairman of the year 2012, Mr. Xia Guoxin, chairman of Shenzhen's Limited by Share Ltd, issued the chairman's view. The following is a record of the speech: 
 Xia Guoxin: I only talk about a point of view. It is also the new style that represents many of our clothing entrepreneurs. It is about how we see the problem of our clothing industry. Well, this should be said that in 2012 last year, China's clothing industry has received unprecedented attention from the media. For myself, entering the industry in 1993, it is just 20 years now. I deeply understand that in the past 20 years, the development of our garment industry is indeed very fast, but it has never received the real attention of the media. Last year, the media paid a lot of attention to this issue. Not only is our professional media giving attention and reporting, but also related non professional media, including financial media, twenty-first Century economic report and other finance and economics, Sina Financial and financial media gave a lot of reports. I am glad that someone is concerned about us, but at the same time, we also bring pressure, because the reports they are concerned about, large reports are negative reports, especially this so-called inventory problem. The data in this column say that the total number of Listed Companies in a listed company is about 40000000000, which is enough to sell for three years. 
 the first is a href= "http://sjfzxm.com/news/index_c.asp" > clothing industry < /a > the problem of profiteering. High profit, this sustainable, in fact, has brought some negative effects to our garment industry, resulting in the negative impact of the huge profits of the garment industry, so that the capital market, especially the clothing industry's overall assessment of the clothing industry is moving down, and its prospects are beginning to be pessimistic. So what do we think of ourselves as a practitioner of the clothing industry? I think this year's view also represents many views of many enterprises. For entrepreneurs in this field, in this case, how do we manage the entrepreneur's own view of the future of Chinese enterprises' clothing industry? In a word, we think it's a spring rain. Why do we say so? First, we saw this. Although we heard a lot of pressure, many problems, including the decline in the sales of shopping malls, this discount, which is similar to these problems, we still need to look at a data. In 2012, the GDP grew by 7.8%. In 2012, the total retail sales of small consumer goods increased by 14.3%. How much did the clothing industry grow? The total retail sales of clothing consumption increased by 17.7%. In 2012, this figure is the lowest in nearly ten years. But we can see that this data is actually two times the growth of GDP. So the data itself is relatively fast, although we feel the pressure is not so fast because of the growth, the original technology may not have been achieved, but in fact, the absolute growth is still 17.7%, this is one. 
 Second, we talk about the future. Why is the future garment industry full of huge opportunities and why it is spring? It is because of the promotion of consumption culture that arousing the clothing culture. The consumption potential of clothing is very huge. With the improvement of this living standard, GDP has reached a certain stage. In fact, people's consumption spanfer is more inclined to the spiritual consumer goods. Clothing, especially clothing as a brand, can be positioned in itself. In fact, spiritual consumption is not a kind of pursuit to satisfy the cloak of clothing, but also to satisfy people's inner heart. This kind of taste embodies the spiritual pursuit of the consumer more and more. Of course, we are more enthusiastic. At the same time, at the same time that our first lady wears the domestic brand and brings the confidence of the domestic brand, I feel that there is still a little bit more, we need to feel more, the significance of which is more about the eye effect of his visit, and at the same time bring people to the awakening of clothing culture, the awakening of this culture, the original cultural awakening is the clothing of the original clothing, received such high attention. 
＜p＞　　服裝好壞對(duì)一個(gè)人評(píng)價(jià)會(huì)如此的巨大，我覺得這個(gè)轉(zhuǎn)變是巨大的，我覺得在中國之前的時(shí)候，沒有這么個(gè)效應(yīng)，也就是說很多領(lǐng)導(dǎo)在公共場(chǎng)所出現(xiàn)的時(shí)候，尤其是公眾人物，政治人物，在一些重大場(chǎng)合的時(shí)候，沒有把服裝作為非常重要要考慮的因素，我覺得從這個(gè)時(shí)代，這一個(gè)時(shí)刻開始，我們所有的領(lǐng)導(dǎo)人，以后再出席各種公共場(chǎng)所一定會(huì)想我要穿什么服裝，同時(shí)不光是說，今天穿什么，而是說今天我要出席幾個(gè)場(chǎng)合，這幾個(gè)場(chǎng)合，我分別要穿什么，我們看到第一夫人出訪到各個(gè)國家，每天出席不同的場(chǎng)合，上午下午晚宴穿著的服裝是不一樣的，我覺得這種文化的改變，文化的覺醒會(huì)帶來一種示范效應(yīng)，這種示范效應(yīng)就帶來了服裝消費(fèi)的巨大的一個(gè)潛力，這種消費(fèi)升級(jí)我覺得是在過程中，還是在起動(dòng)的過程中，未來得潛力非常巨大。 The third confidence comes from urbanization and business expansion. Clothing occupies an important position in consumer business consumption. 
 Premier Li Keqiang said that the scale of China's urbanization is large and the world is not. In a word, the source of China's future economic growth is urbanization, and it shows that the scale of urbanization is not in the world. Then, urbanization will inevitably bring about commercialization. Business we see Department stores, five storeyed department stores, there must be three layers for clothing, that is, clothing is the leading role of business. Clothes and necessities, clothing is the leading role of business. Then, with the expansion of the scale of urbanization, the prosperity of business will inevitably bring about the expansion of clothing consumption. 
 look at a set of data, I listed the data of the listed company myself. Then, in the next three years, Hangzhou will not be completely accurate or conservative. In the next three years, there will be at least 30 plans for the next three years. The next three years of the Wangfujing will have 50 national plans. Dalian will open 100 in the future. The three are just representatives. Other chain businesses can also do that. Why do they have such a great plan, they also see the prosperity of urbanization brought about by business. Once these stores are opened, the first thing to be asked is the brand of clothing. That is to say, our clothing brand will be expanded passively with the prosperity of urbanization and business. 
 last look at the top ten in the world's richest countries, and three of them are in the clothing industry. The first Zara boss, Spain's second Louis Weedon bosses, and third Swedish HM bosses. The three one is fashion, so the three of the world's richest people are making clothes. Of course, this ranking is constantly changing, this is 2012, but last year, our Zara boss once rushed to the third place, surpassing Mr. Buffett, the data of the listed companies are changing, but anyway, it is also a signal that persuading the industry to be able to come out of the big business, so it has been so well known in foreign countries that it has not entered the top ten in UNIQLO, but in short, clothing can produce large enterprises and we can not send numbers in China. Then, according to the overseas distribution, we Chinese clothing enterprises will still have opportunities in the future. 
 the last sentence, "the scenery is long and easy to put away". We must admit that we are now in a very difficult time. Our original plan is expanding, and the huge investment and expenses we have brought will bring about a decline in investment and efficiency. We must see that this problem must be seen. But we must sober up. This is a long-term problem or a short-term problem. We must soberly know that our future is still very bright. Our environment today is not autumn, nor is it winter, it is spring. This year and last year were just a rain in this spring. Thank you.