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Franchisee'S Commission Mode No Longer Worries Stock Experts: Caution

2013/4/12 19:07:00 8

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ordering trade and agency system has been popular for more than ten years in Quanzhou's < a href= "//m.pmae.cn/news/index_x.asp" > shoes and clothes < /a > industry. However, in today's increasingly strong atmosphere of innovation, Quanzhou enterprises have begun to challenge authority and subvert tradition, so that franchisees can spanfer commission to a certain percentage according to sales volume, and no longer need to make capital contributions. 
 for franchisees, the biggest temptation of franchises is not to pay less than a few hundred thousand yuan for opening stores, but rather that "stocks are no longer related to my half cents". 
 inventory has become the "magic spell" on the development path of shoes and clothing enterprises. Recently, domestic well-known a href= "//m.pmae.cn/news/index_x.asp" > shoes and clothing < /a > enterprises have issued annual reports. It is not difficult to see that the era of arbitrarily expanding the banner of flag raising has ended, and it has become a common theme to rethink the location of products and make use of all means to digest inventory. 
 the joint venture system appears in the wave of shoes and clothing < a href= "//m.pmae.cn/news/index_x.asp" > industry < /a > de stocking. Moreover, one of the main characteristics is that the franchisees have no stock, so it is particularly attracting attention. 
 but many industry experts believe that the above joint mode is applicable only to the initial stage of enterprise development, and is not suitable for scale a href= "//m.pmae.cn/news/index_x.asp" > Enterprise < /a >, and its application scope is relatively narrow. The main question is: 
 1. Financial pressure. From R & D to production, distribution and final settlement are controlled by the company headquarters. If the annual sales volume is several million yuan or tens of millions of yuan, it can barely cope with it. If the sales volume reaches 100 million yuan, the order cost of single single season will be enough to drag down the business. 
 two, dealers enthusiasm. It is a dealer who spends money on his own business, and of course wants to do business better. But now, with less investment, a garment pays 35%. Calculating the cost of the shop staff can easily calculate the daily sales of the store. After that, how to sell it will not change the fact that the shop is working. In the long run, the attractiveness of dealers will be less and less. 
 expert analysis shows that the pace of innovation of the new model is very large, but the inventory pressure has been spanferred to < a href= "//m.pmae.cn/news/index_x.asp" > head office < /a >. However, some people believe that, compared with brands, the cost of opening a direct store is much lower than that of a brand owner, but the terminal control power is almost the same as that of a direct store.