"According to Wang Zhi, director of China knitted Industrial Association, underwear has been more and more functionalized from its original cover and cold resistance, and this trend has been widely recognized in the industry.

Marketing experts believe that: in the future, the domestic underwear market will show a trend of segmentation and diversification, and the industry competition will develop towards branding and scale.

Brand underwear stores have been developing very fast in the past two years. There are several reasons: first, because of the improvement of living standards, women have more and more requests for underwear. Two. Increasing market demand makes the stores become an effective and necessary sales channel. Three, because some underwear brands are more suitable for the sale of specialty stores, and four, it is because the threshold of opening a store is not high, the financial pressure is not big, and competition is far from the drastic garment coat, thus attracting more and more investors.