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Through The Outdoor Sports Craze, The Three Year Performance Of The Pathfinder Has Quadrupled.

2013/4/26 19:15:00 33

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Pathfinder Pathfinder Footwear Pathfinder Clothing

outdoor brand has become a competitive new a target= "_blank" href= "//m.pmae.cn/" > textile > /a > a target= "_blank" href= "target=" > clothing industry. The number of brands in the domestic market has reached 823. However, with the upsurge of outdoor sports, the only one of the listed companies has quadrupled its performance over the past three years. 
 2012, Pathfinder sales exceeded 1 billion yuan, operating income reached 1 billion 106 million yuan, annual profit 169 million yuan, an increase of 57.44% over the same period, which has been the third consecutive year of high growth for the Pathfinder. The net profit of the company in 2009 (2009) was only 44 million 34 thousand yuan. This year's quarterly report shows that the first quarter of the Pathfinder has achieved net profit of 59 million 75 thousand and 800 yuan. 
 textile and garment industry is fiercely competitive, and even sports a target= "_blank" href= "//m.pmae.cn/" > dress < /a > brand goes from bad to worse, but outdoor brand is in the ascendant. The annual retail sales of China's outdoor products market in 2012 were 14 billion 520 million yuan, up 34.94% over the same period last year, according to the data of outdoor products branch of China Textile Commerce Association. 
 domestic outdoor products market attracts more and more domestic and foreign brands and capital to intervene. In 2012, the annual number of outdoor brands in China has reached 823 (405 domestic brands and 418 foreign brands), an increase of 14.78% over the same period last year. 
 foreign brands have intensified their efforts to expand the market in China with the help of strong capital, R & D, design and marketing capabilities. At the same time, famous sports brands at home and abroad have fought in the outdoor goods market under the background of the depression of sporting goods industry, but few are successful. 
 in the domestic market, Pathfinder occupy the leading position of outdoor sports market. With the help of IPO's 322 million yuan fund, the company quickly launched its marketing network. As of last year, the Pathfinder has opened 1395 stores. In 2012, the company's sales revenue increased by 46.68%, exceeding the average retail sales volume growth rate of 34.94% or 12 percentage points. Data show that in 2012, the sales of Pathfinder brand outdoor products accounted for 14.04% of the market share, leading the domestic outdoor products market. As the only A share listed company, the marketing network and brand effect of Pathfinder set a higher threshold for latecomers. 
 Lei Yu, an analyst with Changjiang Securities, believes that at present, there is a brand Pyramid shape in the outdoor brands in China: the high-end outdoor products market is monopolized by foreign first-line brands, and the high-end outdoor products market is mainly formed in two or three foreign brands and domestic brands. 
 Lei Yu believes that outdoor sports products are still incremental market in the next few years. With the extension of horizontal expansion, market segments and brand communities will gradually become clear.