< p > April 26th, in the eighth SME e-commerce conference online forum, < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > brand Taiping bird CIO min Jie, revealed that Taiping official website mall has 60%~70% income from membership.

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< p > Min Jie said that the marketing of traditional brand retailers should adopt a phased release strategy.

The first stage should be to improve the internal strength, reduce the cost through scale, and then aim at the maintenance of the first purchased customers.

He disclosed that the income of 60%~70% on Taiping's official website is from its members, while the proportion of old customers under the Internet is 30%~40%.

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< p > < strong > for the traditional brand marketing, min Jie has the following suggestions: < /strong > /p >

< p > 1, with clear positioning.

For example, the value orientation oriented niche fashion, luxury positioning, sales oriented mass popular positioning.

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< p > 2, to grasp the needs of consumers.

Min Jie said that although Tmall is now advocating C2B, he does not think it can completely replace the existing sales model, because many consumers do not really know what they want, so the clothing brand represented by H&M can still be labeled "I am your fashion consultant".

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< p > how to catch consumer demand, Min Jie said, now Tmall's pre-sale and trial marketing mode in fact, many brands have tried, such as Europe's catalog pre-sale.

According to him, although catalog marketing is a sunset mode in China, it still has great influence in Europe.

"In Europe, brands will issue two catalogues a year, and each product will have separate two-dimensional codes and numbers. Consumers will find out how many people are interested in this product by entering these numbers on the Internet, so as to decide the production volume and quantity of products."

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< p > 3, learning the traditional retail display mode.

Min Jie pointed out that, in fact, many lines of shop display, doorway design, main push area, and so on, also on the same line.

"When e-commerce is done later, we will find that there will be more and more awe in traditional retail or traditional displays."

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