There are about 184 million children in China. The demand for shoes is 552 million pairs a year, and the market demand is very large.

The test found that some children's leather shoes used artificial leather masquerading as cattle hide, there are no production enterprises in the packaging label, no standards have been implemented, and even shoes are not.

There are many quality problems, such as irregular shoes, slant face, poor material, lifting the shell, affecting the appearance of clothes, and more importantly, seriously affecting the healthy growth of children.

In the face of this market phenomenon, "12 Bei" is very responsible for children's health and its determination to improve and perfect its products. Its products have won the recognition and love of many consumers. Its main product, "12 Bei" brand children's shoes, advocates the design concept of "the most comfortable", "the most healthy" and "the most generous". With science and technology as the guide, we design products suitable for children's growth, safety and health, and bring "good health, fashion and vitality" to every child wearing "12 shell" children's shoes.

12B童鞋一登陸中國，即因?yàn)槠湓瓌?chuàng)歐陸特色，以及高科技的減震器設(shè)計(jì)迅速抓住人們視線，一股國際良品的童鞋購買態(tài)度在大眾心中激起層層波瀾，以往受制于價(jià)格不能為孩子選購國際品牌童鞋的苦惱也在12B平價(jià)策略中被化解，并且受新一代孩子家長迅速年輕化，時(shí)尚化的態(tài)勢所驅(qū)，在選購?fù)蟽A向洋品牌的思想變的異常強(qiáng)烈，他們?cè)谫徺I童鞋的態(tài)度上絲毫不含糊，他們認(rèn)為任何有失水準(zhǔn)的品牌選擇都是對(duì)自己孩子的一種不尊重態(tài)度，所以性價(jià)比高的國際品牌商品成全了他們的高標(biāo)準(zhǔn)嚴(yán)要求，可以看見商場里充斥著時(shí)尚媽媽為孩子挑選童鞋的時(shí)尚態(tài)度，她們的行動(dòng)力以及購買力，為國際品牌童鞋在中國發(fā)展留下了攻城掠地資本的同時(shí)，“崇洋媚外”的嫌疑也呼之欲出，不過這種崇洋媚外因?yàn)橛欣碛袚?jù)而讓人無法苛責(zé)，它的有理有據(jù)就是“誰都希望自己孩子得到最

Good product care. "

At the same time, it also announces the psychological strategy of "winning the best for the best".

12B children's shoes as a well-known brand in China has shown great star temperament, one of the star's appeal is 12B children's shoes sell off the mainland, many parents even in the parent-child community special topics to discuss the various styles and characteristics of 12B, exchange new information on all sides, we can see that its penetration into the heart of the fast.