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As An Emerging Force In The Chinese Apparel Market, Outdoor Clothing Has Grown Significantly.
< p > > under the situation of "a target=" _blank "href=" //m.pmae.cn/ "> clothing < /a > industry continues to be low, outdoor clothing as a new force in the Chinese apparel market has grown significantly. Related data show that the scale of China's outdoor products market increased from 60 million yuan in 2000 to 11 billion yuan in 2011. < /p >
< p > under the continuous downturn of the apparel industry, outdoor clothing as a new force in the Chinese apparel market has grown significantly. Related data show that the scale of China's outdoor products market increased from 60 million yuan in 2000 to 11 billion yuan in 2011. With the continuous upgrading of residents' consumption and the increasing awareness of tourism and outdoor life, market demand will continue to improve. Outdoor products will become one of the potential segments of the garment industry. < /p >
< p > according to the analysis of investment data provided by Qing Ke research center, the performance of outdoor brand in capital market is not very prominent. Since 2008, only 6 investment cases have occurred. Among them, in 2008, Sanfo outdoors and Pathfinder two enterprises were invested. After that, the Pathfinder successfully listed in Shenzhen Stock Exchange in 2009. In 2011, three enterprises of M360, Sanfo outdoor and Kang Jian wild were invested, becoming the largest number of cases in outdoor brands in recent years. In 2010 and 2012, the performance of the two years was mediocre, with only one enterprise being invested. < /p >
< p > there are two reasons for the outburst of investment in outdoor industry. First of all, outdoor products belong to the niche market, only facing outdoor sports enthusiasts. At the same time, we do not exclude the lack of awareness of outdoor sports among Chinese consumers. Therefore, there is no standard requirement for outdoor products, resulting in a lack of demand. Secondly, the outdoor industry itself is in the initial stage of development, with a small number of brands and lack of selectivity and attention to the capital market. Analysis of the Qing Research Center believes that the rapid growth of the outdoor industry, its future development potential will become the industry's focus. < /p >
< p > under the continuous downturn of the apparel industry, outdoor clothing as a new force in the Chinese apparel market has grown significantly. Related data show that the scale of China's outdoor products market increased from 60 million yuan in 2000 to 11 billion yuan in 2011. With the continuous upgrading of residents' consumption and the increasing awareness of tourism and outdoor life, market demand will continue to improve. Outdoor products will become one of the potential segments of the garment industry. < /p >
< p > according to the analysis of investment data provided by Qing Ke research center, the performance of outdoor brand in capital market is not very prominent. Since 2008, only 6 investment cases have occurred. Among them, in 2008, Sanfo outdoors and Pathfinder two enterprises were invested. After that, the Pathfinder successfully listed in Shenzhen Stock Exchange in 2009. In 2011, three enterprises of M360, Sanfo outdoor and Kang Jian wild were invested, becoming the largest number of cases in outdoor brands in recent years. In 2010 and 2012, the performance of the two years was mediocre, with only one enterprise being invested. < /p >
< p > there are two reasons for the outburst of investment in outdoor industry. First of all, outdoor products belong to the niche market, only facing outdoor sports enthusiasts. At the same time, we do not exclude the lack of awareness of outdoor sports among Chinese consumers. Therefore, there is no standard requirement for outdoor products, resulting in a lack of demand. Secondly, the outdoor industry itself is in the initial stage of development, with a small number of brands and lack of selectivity and attention to the capital market. Analysis of the Qing Research Center believes that the rapid growth of the outdoor industry, its future development potential will become the industry's focus. < /p >
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