Since P has entered the spring, the temperature that has not been hovering directly affects the sales of shoes and shoes this spring and summer.

Reporters learned yesterday in the interview that spring shoes, which had long been selling well before, had only just begun to sell.

Affected by this effect, < a href= "//m.pmae.cn/news/index_x.asp" > sandals < /a > the "days" is not very good. At present, the new models of sandals listed in various shopping malls are only 40%.

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< p > < strong > price increases, promotions are also more than /strong > < /p >.

< p > "generally speaking, April is the best time for sales of spring shoes.

But this year, spring shoes are only beginning to be sold centrally.

New Mart footwear industry director told reporters that this situation is mainly affected by weather factors, it is more obvious that this year before and after "May 1" sandals were concentrated on the market, compared with previous years dragged on for more than half a month.

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< p > reporter noted that the prices of shoes and shoes this spring and summer have risen, and the preferential activities on this basis are also "timely".

The average price of brand sandals is concentrated at around 700 yuan. On this basis, there is a discount of 35% off ~8 discount. The price of spring shoes with better sales momentum has also risen than that of last year. Some imported brand shoes even reached four thousand or five thousand yuan, but at present, the discount of spring women's shoes is relatively large. Some brands have already hit 50 percent off or even lower discount.

In addition, many brands put last year's old sandals on the side counters for special promotion.

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< p > < strong > consumer pays more attention to style than price < /strong > < /p >.

< p > at the headquarters of Mackay Le, the head of footwear industry summed up the five popular trends of this year's spring and summer women's shoes, namely mixed texture, national embroidery, colorful lace, mesh perspective, and rainbow electroluminescent.

To sum up, the overall color is brighter.

Despite the distinct characteristics of popular elements, different consumers have different concerns when choosing shoes.

The middle class consumer group pays attention to the style while paying more attention to the price. The women's shoes in the mid end shopping mall special price are larger, while the high-end group mainly focuses on the style and comfort. Therefore, in the high-end shopping arcade, some high priced women's shoes still have their own fixed customer groups.

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< p > besides, compared with other commodities such as a href= "//m.pmae.cn/news/index_c.asp" > clothing < /a >, footwear products are less affected by online shopping. Although the same brand of women shoes can only play 30 percent off in the shopping mall, they can play 60 percent off in online stores, while spring stores in the shopping mall sell for 2000 yuan. The online shop only needs 400 yuan, but because of the particularity of footwear products, many consumers are more willing to buy them after trying on the counters.

According to industry sources, when consumers buy shoes on the Internet, they mostly focus on the same style. But in fact, even with the same brand of shoes, the quality of the products varies from place to place.

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