< p > as the saying goes, first-class enterprises sell standards, second class enterprises sell brands, three generation enterprises sell technology, and four generation enterprises sell products.

Recently, a piece of news that "the profit of the luxury factory's profit is as thin as paper" has surfaced. It has been copied and pmitted by numerous media. The event is also full of the hearts of every high-end luxury consumer.

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< p > I wonder if I should abandon the luxury profit model or should I learn the brand operation of others? < /p >

< p > a brand tie of Italy Armani (Armani), with a retail price of 1800 yuan.

The total processing cost of the factory is 7.5 USD, which is converted to 57.03 yuan according to the annual average exchange rate of RMB 1 yuan and 7.6040 yuan RMB, while the retail price of tie is 31 times that of the factory price.

A retail price of more than 3000 yuan of the Chi Chi bag, the factory cost control is bad, it can only earn 5 yuan of processing fees, these figures are all behind the sad and sad reminder.

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< p > in fact, some immature consumers in China buy luxury goods only for the labels of Made in Italy or Made in France printed on them.

As long as Made in China is printed, it seems that there is no desire to buy luxury goods.

Therefore, these big names had to work hard and have been pported abroad for several times, marking a trademark to make the price of the product more than ten times or even dozens of times.

However, in fact, a British brand, a target= "_blank" href= "//m.pmae.cn/" > clothing "/a", has finished most of the processing steps in China, and pported the semi finished products such as buttons and zippers to the United Kingdom, which can be openly labeled as "made in Britain".

In this way, it does not violate the law, but also saves part of the tariff.

For brands, this is just a game of origin with consumers.

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< p > although more and more public opinion refers directly to luxury brands, no matter how angry the public is, the definition and definition of luxury goods have never wavered.

It is also said that the value of luxury goods is far from its excellent design and manufacturing links. Consumers only buy brands themselves, so building their own brands is very important.

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P, like Coca-Cola, when someone bought a bottle of Coca-Cola and poured it into a Pepsi Cola Cup, people felt psychologically sweet and boring.

No interest in drinking, but in fact, it is Coca-Cola.

There is also a very cola, although the formula and taste are similar to Coca-Cola, but because consumers are brand recognition of Coca-Cola's deep bone marrow, other products no matter how hard marketing can not replace people, Coca-Cola has a special liking for red packaging.

Therefore, instead of lamenting the huge profits of luxury goods and returning the OEM to a circle, it is better to get rid of the processed products and speed up the pace of building its own brand influence.

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Less than P, what is lacking in China is not the design talent, but the excellent brand.

What the brand lacks is a series of modules that support its normal operation, such as strong team design, powerful brand promotion, efficient marketing mode, and novel product planning. So far, we have not yet been able to brand the brand influence that is deeply rooted in the hearts of the people.

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