The news of sports goods industry < p > is not yet smooth.

Lining, Anta and other domestic sporting goods brands appeared signs of slowing growth due to inventory pressure.

< /p >

< p > in the overall environment so depressed, in March 21st, BELLE announced 8 of its investment.

800 million yuan to acquire all the shares of Nike and Adidas distributor BigStep, which owns more than 600 stores.

This is the second time BELLE has made its way into the sporting goods industry after buying Shenzhen Sports Goods Co., Ltd. at the end of last year.

< /p >

< p > in fact, the "stock door" of the sporting goods industry is well known, and the problem of refraction is not simply the backlog of goods, but after the industry has developed to a certain scale, it has fallen into a dilemma.

With the completion of the layout of the core cities and the golden section, and the increase in the cost of opening stores, it is becoming more and more difficult for them to continue to rely on their own expansion to expand their scale.

< /p >

< p > most sporting goods manufacturers rely on the concept of large wholesalers to maintain the speed of expansion. However, with the increase of scale and profitability, the management flaws of various brands begin to appear frequently.

Whether the various links in the retail process are smooth, whether the marketing activities of the products in the terminal market are in place, and whether the product design takes into account the market demand?

Branding firms have little or no grasp.

This also led to the terminal scattered in the two or three tier market in China. There are common defects in software such as store decoration and product styles, such as hardware lag, brand and management software.

< /p >

"P" for the sporting goods industry, which is facing huge challenges now, what is the two time for BELLE to take into account? BELLE's view may be the position of the sports brand in the two or three line market and the dominant position of brand agent: BigStep has more than 600 stores, and the sport is the largest sports brand agent in Southern China.

With these channels, BELLE can expand continuously in small and medium-sized cities, and gradually realize the full coverage of the sales network.

< /p >

< p > from the perspective of China's sports delegation's ability to seize gold, China is a big sports country. Sports a target= "_blank" href= "//m.pmae.cn/" > dress < /a > as a part of the whole sports cause, it should be borne in the wind.

Along the journey of youth, sport is also an important growth Companion: dreams, happiness, and challenges.

According to insiders, the two time in the sporting goods industry will be in the next 5 years.

Domestic sports brands should uphold the true meaning of sports, fight hard, and persist in not giving up.

< /p >