< p > this place has sprouted the commercial stalls of the earliest open-air business in Dalian. As early as the beginning of the Republic of China, there was a commercial Mart in the city. It used to be the "vegetable basket" of Dalian people. After several changes, it still carried the important wholesale and retail trading function of Xi'an Road business circle.

This is the Changxin market of "the family is long and the people are Changxin".

Today, this century old market is ushering in the rebirth of Nirvana, a new upgrade.

Recently, the owner of the Changxin market, Qi Shixin, chairman of Dalian Yongjia group, accepted the exclusive interview with reporters, and for the first time disclosed the idea of upgrading Changxin shopping center.

< /p >

< p > in this blueprint for building China's largest tourism theme shopping center, the unique cultural elements such as Central Avenue, Marilyn Monro square, Rainbow Bridge Plaza, sky Plaza, wedding hall square, lobby square, sky garden, air plank road and other international and domestic top fashion, fast fashion, special dining, cultural entertainment, children's education experience, IMAX studios, real ice rink, boutique supermarket and other brands will eventually become a romantic scenery in Dalian and become a beautiful business card of Dalian business.

< /p >

< p > < strong > old Changxin witnessed the evolution of the Western business circle < /strong > /p >

< p > in fact, it is not the first time for Yongjia group to reform Changxin.

As early as in 2001, the Yongjia group made a thorough pformation of the Changxin market at that time, and formed a modern commercial pattern with four floors and one basement on the ground.

It was founded in September 9th and opened in December 18th. It only took 99 days to create the "Yongjia speed" of the national real estate sector.

At the same time, this is also the first shot of Xi'an road reconstruction phase I project.

< /p >

The pformation of Xi'an road in 2001 P is a great reconstruction of Dalian's commercial structure at that time.

At that time, although there were two major business circles in Dalian's business, including "East Green muddy land and West Xi'an road", Xi'an Road business circle only had several shopping malls, such as Xi'an Road, Baisheng, two hundred, Jin Hui and so on, compared with the commercial facilities with complete brand names. The Changxin market and the Min Yong shopping mall were two main markets with farmers and non-staple food sales. The commercial facilities were not perfect, shopping environment was not satisfactory, and they remained at the level of the community business circle.

No matter from the function of business circle or from the perspective of commercial facilities, it is far less mature than the Qing Valley business district.

From the reality of Dalian's westward expansion, Xi'an Road business circle obviously needs a huge change to complete its leap from community business circle to city level business circle.

The pformation of the Changxin market was becoming the starting point for the pformation of Xi'an Road business circle.

< /p >

< p > time flies.

12 years ago, today's Xi'an Road business circle has already formed Tianxing Roosevelt (district network forum) shopping center, Fu Jia Xintiandi Plaza, two major SHOPPING MALL and Friendship Shopping Mall, Mackay, Parkson, min Yong, Jin Hui and other large department stores centralized city level business district, daily passenger flow of one hundred thousand people.

12 years later, Xi'an road seems to be changing again.

< /p >

< p > < strong > pushing the theme of "/strong" > /p >

P spent more than two years to visit business projects all over the world. The Yongjia group finally located Changxin shopping center in China's largest tourist culture theme shopping center.

In Qi Shixin's view, in today's fundamental changes in consumer demand and the tremendous impact of e-commerce, the trend of "difficult to retain" in the traditional retail industry has begun to emerge. If the retail industry does not change, it will still follow the traditional road of Commerce.

< /p >

< p > the killer of Yongjia in rebuilding Changxin is to "ramble": increasing the fun of consumers.

< /p >

< p > Yongjia group plans Changxin as the first tourist shopping center in China.

After the completion of the project, it will be connected with the urban subway.

戚士新透露，新長興購物中心將有六大突出特色：一是在南北商業(yè)區(qū)域中間結(jié)合部建成一條436米長，28米寬的步行街，取名“中央大道”,而其頂部將建成6跨、自動開啟的天窗;二是在南側(cè)原老長興市場上蓋一個10米層高的“空中花園”著力打造3.5萬平方米的國內(nèi)唯一室內(nèi)空中四季生態(tài)花園，并建有二千米的空中棧道;三是打造文化亮點，將從美國芝加哥引進高達(dá)8米的原版瑪麗蓮·夢露雕塑坐落于中央大道;四是建成國內(nèi)最大的室內(nèi)天幕廣場，在中央大道上空采用穹頂式LED，1200平方米的巨型熒屏，增強消費者的購物體驗;五是打造我市獨一無二的影院婚禮，引入亞洲最大的韓國影院公司CGV入駐，建成大連最大的超五星級IMAX影院，可以為新人在此舉辦特色影院婚禮;六是采用美國科羅拉多大峽谷的元素，在東端架設(shè)挑空30米高的彩虹橋，腳下全部是透明玻璃，可以讓消費者在

Shopping at the same time feeling heartbeat...

Not only that, but the rare experience facilities in the three northeastern provinces such as the ice skating rink and the ice rink of Austria, which are the biggest ice rink producers and operators in Europe, will also be settled in the new Changxin shopping center. AST

< /p >

< p > Qi Shixin said that these special facilities can not achieve commercial sales, not only occupy a lot of space, but at the same time, Yongjia group needs to spend hundreds of millions of yuan in investment, and all of these inputs have only one aim: to play a brand of culture, so that consumers can get a more perfect shopping experience, so that they can love this place.

< /p >

< p > < strong > buying Southeast Asian copyright > /strong > /p >

P, Chicago, July 16, 2011. A sculpture of "Forever Marilyn Monroe forever Marilyn Monro" made of stainless steel and aluminum, weighing about 8 meters and weighing about 15 tons, was unveiled in the pioneer square of Chicago city center.

< /p >

At the time of "P", people who had been concerned about the news or witnessed the real sculpture in Chicago Pioneer Square had never thought of the relationship between the statue of "eternal Marilyn Monro" and Dalian, a far away ocean.

But last spring, when the news of the sculpture was about to be removed, things changed dramatically.

In relation to the real estate industry, Qi Shixin often travels around the world to study characteristic buildings.

Knowing that the Chicago Pioneer Square, which is famous for making freshness, is accustomed to constantly changing sculpture. Therefore, Qi Shixin thinks: if we move the attention sculpture to Dalian and enter the reformed shopping mall in Changxin, it will become a highlight of Dalian's tourism and promote the agglomeration of the consumption crowd.

< /p >

< p > with this idea, Dalian Yongjia group immediately contacted all sides of the statue.

After several rounds of negotiations between the two sides, the Yongjia group finally bought its ownership, and the two sides agreed that only the Yongjia had the right to use the statue in the future in Southeast Asia.

Qi Shixin told reporters that at present, the main matters of purchase have been identified, and some follow-up procedures are still being processed.

In the future, the only Monroe sculpture in Southeast Asia will appear in the Central Avenue of Changxin shopping center after upgrading and become a new landmark of Xi'an Road commercial circle.

< /p >