< p > 2013, China's e-commerce market turnover is expected to reach US $296 billion, which is expected to surpass that of the United States as the largest e-commerce market in the world.

Among them, China's luxury e-business market attracts much attention.

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< p > it is reported that China's luxury E-business has great potential.

2011, the market began to develop rapidly, and the market volume increased by 71% in 2012, reaching 18 billion 900 million yuan.

Considering that more and more luxury brands and consumers are willing to accept the e-business model, a smart business model can enable businessmen to seize this unprecedented opportunity.

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< p > since 2005, many Chinese self-employed individuals have begun to buy luxury goods overseas and resell them in Taobao stores.

This channel is not formal enough, but it is still booming.

Since 2010, many vertical B2C luxury websites have appeared in China.

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< p > many people believe that Chinese customers do not want to buy luxury goods online, but the data show that 70% of consumers are buying luxury goods online.

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＜p＞　　網(wǎng)購(gòu)奢侈品，最大的吸引力就是折扣!但每每看到奢侈品網(wǎng)站低至兩三折，消費(fèi)者不禁疑惑，線上商品是否假貨次品?據(jù)南方都市報(bào)報(bào)道，去年3月在上海上線的全球知名奢侈品購(gòu)物網(wǎng)站———頗特集團(tuán)中國(guó)分公司“頗特萊斯”的公關(guān)部經(jīng)理胡曉蔚表示：“以頗特萊斯為例，銷售的大牌奢侈品之所以有很低的折扣，一方面是因?yàn)槲覀兘o顧客提供的是來(lái)自大牌＜a target="_blank" href="//m.pmae.cn/"＞設(shè)計(jì)師＜/a＞品牌上一季的時(shí)裝、包袋及＜a target="_blank" href="//m.pmae.cn/"＞鞋＜/a＞履;另一方面，我們同時(shí)與全球200多家設(shè)計(jì)師品牌進(jìn)行了合作，網(wǎng)站銷售的75%的貨品直接來(lái)自于合作品牌，公司在倫敦和紐約有專屬的買手團(tuán)隊(duì)會(huì)在全球?yàn)轭櫩吞暨x貨品，經(jīng)常在當(dāng)?shù)嘏c一些品牌開(kāi)展聯(lián)絡(luò)，所以就有條件為顧客搜羅到更多低價(jià)的時(shí)尚貨品?！?/p>

This way of buying designer brand cooperation by buyers is a major reason why luxury websites generally get low discount.

Previously, Zhao Shicheng, CEO of Shang pin network, said that Shang pin has set up a professional buyer team in the past two years, and has actively sought brand authorization cooperation in the European and American front-line market.

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< p > luxury websites are attracting more and more Chinese consumers with more and more gimmicks, such as launching limited edition series with designers, or developing a series of essential items of wardrobe wardrobe, or cater to the Chinese hobby of making fun of mobile phones, and launching mobile shopping platforms.

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< p > the demand for luxury goods in China's small and medium-sized cities is huge. E-commerce is a more flexible and relatively inexpensive mode, which is suitable for consumers in remote areas.

Observer Solutions analyst Julia Q. Zhu commented that "for Western luxury brands, to penetrate into the inland provinces of China, the Internet is a practical channel".

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