< p > 2013, China's e-commerce market turnover is expected to reach US $296 billion, which is expected to surpass that of the United States as the largest e-commerce market in the world.

Among them, China's luxury e-business market attracts much attention.

According to a recent report by Observer Solutions, a Washington based market research firm, China's luxury network sales in 2013 are expected to reach US $27 billion.

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< p > the author drew four charts to explain why China's luxury electric business market will take off.

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< p > first, the potential of China's luxury e-business is huge.

2011, the market began to develop rapidly, and the market volume increased by 71% in 2012, reaching 18 billion 900 million yuan.

Considering that more and more luxury brands and consumers are willing to accept the e-business model, a smart business model can enable businessmen to seize this unprecedented opportunity.

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Second, since 2005, many Chinese self-employed individuals have begun to buy luxury goods overseas and resell them at Taobao stores.

This channel is not formal enough, but it is still booming.

Since 2010, many vertical B2C luxury websites have appeared in China.

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< p > Third, many people believe that Chinese customers are unwilling to buy luxury goods online, but the data show that 70% of consumers are buying luxury goods online.

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Fourth, the demand for luxury goods in China's small and medium-sized cities is huge. E-commerce is a more flexible and relatively inexpensive mode, which is suitable for consumers in remote areas. P

Observer Solutions analyst Julia Q. Zhu commented that "for Western luxury brands, to penetrate into the inland provinces of China, the Internet is a practical channel".

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