< p > a few days ago, the Research Report of the seven card intangible cultural research and protection fund project will be held at Academy of Fine Arts, Tsinghua University.

Hong Bingwen, executive deputy general manager of Qipai group, director of the academic committee of Qipai fund, President of the former Tsinghua Academy of fine arts, Professor Li Ding Qi, the jury of the academic committee of the Qipai fund, and the experts of the 12 projects, participated in the concluding report meeting.

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< p > this time, there are 12 projects in the third batch of the seven cards research and protection fund, and the results are reported, with 6 key projects.

After the detailed summaries and reports of the research results of the 12 project experts, after the deliberation of the academic committee, the final 12 items were passed through the appraisal, and 4 of them were excellent items of the judges.

According to the person in charge of the seven card Fund Committee, the project will further organize research and development through the consideration of the project, draw on traditional manual techniques, combine modern design, and apply it to modern a target= "_blank" href= "//m.pmae.cn/" > dress < /a > a target= "_blank" href= "//m.pmae.cn/" > dress < _blank > R & D and design.

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< p style= "text-align: center >" Chinese traditional "Fu" culture research < /p >

< p > 2013, Qipai and the intangible cultural heritage research and protection fund jointly established by Tsinghua University were founded 5th anniversary.

Since its inception in 2008, the fund has been collecting projects for universities and research institutions and experts and scholars in the whole country. It has invested 1 million yuan annually to sponsor research projects.

Through 5 years of research, Qipai and the intangible cultural heritage research and protection fund of Tsinghua University have achieved fruitful results, supporting a total of 60 non heritage research projects, covering 35 regions of the country. The research projects cover traditional Chinese handicrafts, ethnic culture, ethnic costume and other fields.

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< p > with the concept of "non heritage" put forward, people have more and more awareness of the protection of intangible cultural heritage, and the study of traditional Chinese culture is also heating up, and folk cultural heritage has gradually entered the field of vision.

Mr. Li Dangqi said that intangible cultural heritage, like living fossils, preserves the greatest passwords and information of ancient Chinese life and culture.

The establishment of Tsinghua University's intangible cultural heritage research and Protection Fund helps to protect the cultural characteristics of the Chinese nation and promote the construction of contemporary culture and art. At the same time, it has important practical significance for deepening the national foundation, maintaining the national cultural tradition and maintaining the long blood of Chinese ideology and culture.

In the future, we hope that more ethnic enterprises can join in the protection of our traditional culture as well as the Qipai group, so as to escort the great revival of the "Chinese dream".

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< p style= "text-align: center > > Hebei Dachang silk mosaic technology research < /p >

< p > "making brand is social responsibility."

Mr. Hong Bingwen said that as a national enterprise, Qipai has been practicing social responsibility, and corporate social responsibility is not only about charity education and public welfare undertakings, but also the responsibility to protect and inherit intangible cultural heritage.

Qipai hands in the establishment of the intangible cultural heritage research and protection fund of Tsinghua University, not only for the protection of national culture, but also for studying and acquiring the essence of the Chinese nation's dress culture.

There are 6 research results in this title. They are the seven card bidding projects. They are the research and application of "Zen", "Hou", "Fu", "twelve zodiac", "ancient ink and wash" and "folk Zodiac culture" in contemporary men's wear.

In the future, Qipai will continue to make extensive use of research results to the research and design of clothing, implanting into the cultural concept of the brand, increasing the cultural added value of the seven card products, so that the whole world can truly feel "China is the beauty"! < /p >