< p > recently, the Tmall mall women's clothing leader "Han Du Yi house" announced in a high-profile fashion to enter the middle-aged and old women's clothing market. It will launch a brand named "Han Fengzhong's old women's wear", the target group is a 45-55 year old female consumer.

For a while, it attracted the attention of the industry to the market segments of middle and old age < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a >

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< p > people in the industry have suggested that clothing is one of the pillar industries in Dongguan. Under the fierce competition in the traditional hot clothing industry, the middle-aged and elderly market or the business opportunities of Dongguan clothing enterprises.

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< p > < strong > middle and old age < a target= "_blank" href= "//m.pmae.cn/" > dress > /a > mostly for small workshop production < /strong > /p >

The main data of < p > sixth national census show that China's population aged 60 and over has reached 13.26%.

It is estimated that the elderly population in China is now close to 200 million, which will exceed 300 million in 2025, and will reach 1/3 of the total population by 2050. China will become one of the countries with the highest aging population.

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< p > the increasing degree of aging brings huge market.

News shows that the output value of China's aging industry is about 10000 billion yuan, of which only 200 billion yuan per year for elderly clothing consumption.

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< p > "such a large industrial space, we can see that the prospect of the elderly clothing market is very broad."

Yao Weilin, President of the Dongguan textile and garment industry association, told reporters that despite the unlimited business opportunities in the silver market, Dongguan clothing companies specializing in women's clothing production rarely concentrate on the field of clothing for the middle-aged and the elderly. Most of the middle-aged and elderly clothing are completed by small workshops.

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< p > "middle aged and elderly clothing is not a blank market.

Looking at the whole country, there are many enterprises that produce clothing for the middle-aged and the elderly, but most of them are "LOGO" rather than "brand".

Li Jiongbo, vice president of Dongguan textile and garment industry association, thinks that the market in this field is indeed very broad, but the influential clothing brands of middle-aged and old people are few and far between.

"Because many enterprises lack precise positioning for products and target consumers, the so-called" brand "often falls into a pure" LOGO ", which can not arouse consumers' sympathy.

This is not the same as small workshop production. "

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< p > < strong > channel selection is especially important to create brand < /strong > /p >

< p > although the market value of silver hair clothing is huge, there are not many researchers in the field of research, production and operation, but also no leader brand.

This urgent market segment is probably an export upgrading of Dongguan's garment enterprises.

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< p > according to Yao Weilin, because of the increasing cost of raw materials and labor in China, many garment brands will shift their factories from China to Bangladesh, Southeast Asia and other places, coupled with the low export demand of foreign countries. If Dongguan's enterprises want to develop, they need to find new products with high added value to enhance their competitiveness.

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< p > "Dongguan clothing enterprises originally had a good industrial foundation. With the help of a perfect garment industry chain, the creation of middle-aged and elderly clothing brands has certain advantages."

Li Jiongbo believes that market analysis of brand breakthroughs, precise positioning, channel selection is particularly important for creating brands.

In addition, the creation of clothing brands for middle-aged and elderly people needs to pay attention to young people in addition to the precise insight into the elderly in the use of the population.

As the main consumer group of "filial piety economy", their consumption power is much higher than that of middle-aged and elderly people.

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