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The Fashion Requirement Of Outdoor Clothing Is Far Greater Than That Of Clothing.

2013/7/19 18:19:00 30

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brand attention is still a frequent visitor to the top of the list. ARCTERYX (first bird) ranked first in 8.6 points, and 5 points in KAILAS (Kai Leshi), which ranked 8.1 with domestic brand concern. Large domestic TOREAD (Pathfinder) lagged behind Shehe (polar star) and KingCamp (Kang Jian Ye) ranked fourth. By contrast, foreign brands are positioning high-end with the help of abundant capital, R & D, design and marketing capabilities, and are they directly concerned with sales volume in the market? 
 brand competition at home and abroad: competitive advantage: /p >
 1, and some domestic brands have been established for outdoor brand OEM in Europe and America. They have accumulated many years' experience in outdoor a target= "_blank" href= "//m.pmae.cn/" > dress < /a > processing and design. Compared with foreign brands, the products are cost-effective. 
 2, foreign brands are strong in research and design, strong in professionalism, good in word-of-mouth, but expensive. General outdoor activities do not need to be carried out in a special environment, and no special equipment is needed. Taking the waterproof and breathable coefficient of the assault clothing as an example, the waterproof property of the top suit can reach 30000 at present, and the air permeability is 15000-20000, such as the AlphaSV series of the original bird, and the price is about 8000. However, the waterproof and breathable performance of the general assault clothing can reach 5000/5000 to meet the needs of most outdoor activities. At present, the brand of the national assault clothing can basically achieve this target. Moreover, domestic brands are both functional and fashionable, and more popular. 
 a lot of foreign outdoor sports brands have rich industry experience and cultural background, and have formed a strong competition for domestic brands which have been born for only a few years. However, if local brands can effectively take advantage of existing advantages to seize market share and make up for their own weaknesses in the development process, they will be able to compete with foreign brands. 
The emergence of "P" > strong > "Outdoors" has raised a broad space for the development of domestic brands /p >
 in the foregoing, the trend of "outdoor" development is obvious, and the domestic outdoor industry has gradually become the mass demand market. The "Outdoors" needs no special equipment, and the domestic brand with high cost performance matches its positioning. 
Less than P, on the one hand, most consumers in China are far more demanding in outdoor clothing than in clothing.