內(nèi)容一般較好 ☆理想 ★行業(yè)景氣度------★行業(yè)中所屬位置------★公司管理層------★核心競(jìng)爭(zhēng)力---☆---新產(chǎn)能新項(xiàng)目---☆---整體評(píng)價(jià)★★★☆☆當(dāng)前股價(jià)一年內(nèi)最高/低價(jià)發(fā)行股本(股)07中期每股盈利07年度每股盈利市盈率5.7712.20/5.3024.9億0.1160.2721.39基本情況（截止到2008年7月22日，單位：港元） 公司介紹： 集團(tuán)主要設(shè)計(jì)、開(kāi)發(fā)、制造及營(yíng)銷運(yùn)動(dòng)服飾，包括為專業(yè)運(yùn)動(dòng)員及大眾設(shè)計(jì)的安踏品牌的運(yùn)動(dòng)鞋類及服裝，并分銷“阿迪達(dá)斯”、“銳步”、“卡帕”牌的體育用品業(yè)務(wù)。 Anta brand was founded in 1994. After more than ten years of development, Anta has developed into one of the largest marketing oriented comprehensive sporting goods enterprises in China. Anta has 4238 stores in China, and has established the most complete marketing network covering one or two and three lines in the country. Its sales performance is among the highest in the country. The comprehensive market share of sports shoes has been ranked first among all the similar products in the country for many years. Anta is a faithful partner of various professional events in China. Anta has long supported the Chinese men's Basketball League (CBA), the Chinese men's Volleyball League, and the Chinese men's women's Table Tennis Super League. Anta Sports Products Limited is now a limited liability company wholly owned by Hongkong anda International Investment Co., Ltd., which includes "famous trademarks in China", "famous brand products in China", "Chinese quality inspection free products" and so on. In 2005, Anta set up the first sports science laboratory in the sporting goods industry in China, and devoted itself to the study of sports mechanics, aiming at improving the performance of Chinese athletes and promoting the development of sports in China. "Innovation and change" is the tireless pursuit of Anta people. In terms of scientific and technological innovation, Anta currently has a number of national patents, and has become one of the makers of sports goods industry standards. Business development: brand building and marketing. Anta brand has the leading brand reputation and recognition in the country. This year, the group continued to focus on brand building and marketing, and launched various brand communication campaigns, including sports sponsorship, advertising, spokesperson sponsorship and other integrated marketing strategies, and launched a full range of advertising campaigns for key products, enhanced communication with consumers, highlighting product differentiation and enhancing brand image. In this year, the group's investment in brand promotion and sponsorship is 11.7% (including the subsidy fee for the promotion of retail outlets' image) in the next section "distribution management and retail network", compared with 8.3% in the same period last year. The important measures are summarized as follows: 1. Olympic Games "I believe" propaganda activities 2. and NBA Houston rockets strategic alliance cooperation 3., actively sponsoring the major sports leagues in China. 4., make good use of different publicity channels for advertising and media promotion; 5. reach a cooperation agreement with the national sports associations and professional athletes; 6. actively sponsor sports activities, distribution management and retail networks. The Group continues to strengthen its leading position in the Chinese sporting goods market and expand the retail network of Anta brand in China. On the basis of China, we should actively seek opportunities for overseas development so that the brand can be internationalized. At the same time, the group expands the retail business of international sports brand, increases the mastery and experience of domestic retail business, strengthens the business integration ability of the group, and effectively increases market penetration and influence. Anta brand in the Chinese market, the group continued to strengthen the distribution pipeline network construction, increase market penetration in the two or three tier cities, find a favorable position to expand the scope of the network. At the same time, the group focuses on optimizing Anta brand authorized retail outlets, and constantly upgrading the store's image, furnishings and decoration. In the year, Anta brand of the group added 1394 retail outlets, updating the store image and 691 retail outlets.