Yuhang is a "famous Chinese Textile City", playing a decisive role in China's home textile industry cluster. As the traditional industry of enriching the people, Yuhang home textiles plays a vital role in the development of Yuhang as a whole. In the home textile market, there is a "good cloth out of Yuhang" theory, Yuhang. Spin The industry has a long history. As early as the Qin and Han Dynasties, there were more developed silk weaving industries in Yuhang. Modern Yuhang home textile industry (mainly curtains, sofa and other fabric arts) started in the late 1980s. After years of development, it has gradually formed a more complete and coordinated industrial system, and has formed a specialized division of labor and cooperation. Chen said that Yuhang's home textile enterprises started in the era of shortage economy and accumulated primitive capital. Now, if we want to seek more long-term and sustainable development, we must have channels and cultivate brands.

Boost home textile enterprises from foreign trade to domestic sales

2012 is a critical year for reform and development. The weakening of global economic activity has led to a decline in export demand. The pressure of inflation in emerging economies, the appreciation of the renminbi and the rise in production costs have weakened the competitiveness of the "Yuhang home textile" products, which has caused a certain impact on the "Yuhang home textiles" which is highly dependent on exports. "People like things that pursue beauty. These beautiful things and these needs are also rigid demands. Apple's Jobs phone, which sells for thousands of dollars, still has a large market share in China. We create such a beautiful cloth, why there is no market in China? Why can't we further develop it? "In the face of the severe economic situation, faced with impetuous investment environment, good at exporting, we must strive to improve the added value of products; we are good at making brand, we must focus on brand channel construction. Nowadays, domestic sales have become the consensus of "Yuhang home textile" enterprises. Various favorable policies promulgated by the government can effectively and effectively promote the process of domestic sale of Yuhang home textile industry and help enterprises expand their domestic market.

Seek cooperation and seek long-term ideas.

In order to better develop the domestic sales channel of "Yuhang home textile", during the visit, inspection and study visit to the Western household market, including the Chengdu ritual official international home, the United States Heng Heng household material city, and the people's market, Chen put forward the idea of "living opportunities, innovation, hope, cooperation, seeking ideas, and forging together for long-term".

In order to further enhance the competitiveness of the sustainable development of Yuhang textile and guide the rapid transformation and upgrading of home textile enterprises, under the advocacy of Yuhang District People's government, the Yuhang home textile industry association has led more than 30 leading enterprises of home textile and textile industry to jointly invest in the establishment of "Hangzhou Yuhang Home Textile Industry Development Co., Ltd." and set up the "China brand cloth art headquarters base". The establishment of the "China brand cloth art headquarters base" has implemented the spirit of relevant documents in the province and city. It is an important platform for accelerating the construction of characteristic industrial cluster base, speeding up the transformation and upgrading of the economy, and promoting the optimization and upgrading of the industrial structure. It is also an important measure to implement the sustainable development strategy of "Yuhang home textile". At the same time, Chen believes that "Hangzhou Yuhang Home Textile Industry Development Co., Ltd." will boldly explore and strive to go out of a scientific, sustainable and replicable industry development path, striving to achieve the ambition of building tens of billions of enterprises, and strive for the second leap of Yuhang's traditional industries.