< p > according to the statistics of the Labor Statistics Bureau, many luxury brands have increased their prices in the past ten years. In the past 13 years, the price of Kelly Bag has risen from $4800 (30240 yuan) to 7600 yuan (about 47880 yuan), while fashion queen Carrie Bradshaw's favorite Manolo Blahniks heels also rose from 485 US dollars (3055 yuan) to 755 dollars (about 4756 yuan), basically rising by 60% on the basis of the original price. < /p >
< p > according to the statistics of the Labor Statistics Bureau, the price of luxury goods has increased by 60% in the past 10 years. Although many industry insiders explain that the price increase is due to the rising cost of raw materials, some people say that the reason why designers raise their prices is to increase brand attractiveness and make luxury goods a real luxury. For example, luxury brand Burberry (Burberry) announced in March 2013 that it would raise prices and use "exclusive" products to attract more purchasing power new customers. < /p >
< p > and for some other brands, the season discount is also an important factor in the rise of the original price. Designers must take into account the discount price to ensure brand profits. Although some big brands, such as Hermes and Louis Weedon Vuitton, have never or seldom participated in the discount, most brands still have discount season, such as Prada (Prada), Alexander Wang (Alexander Wang), Isabel Marant (Isabel Marant), CELINE (Celine) and so on. All these brands will sell discounted products for the off-season products, so as to clear up the inventory. Louis < /p >
Smart shoppers always cleverly seize the opportunity to discount, and buy the heels with a price of 1400 yuan (about 8820 yuan) with a more reasonable $300 (about 1890 yuan) for P. Although the real "bad money" buyers may buy the latest goods at the original price, more people are waiting for the discount. Therefore, high cost discounts are also the reason for the rise in the price of luxury goods. < /p >
< p > of course, more and more people can afford high quality goods, which is also one of the factors that can not be ignored. It is reported that in the year 2012 alone, the number of the world's rich has increased to 12 million. These rich people own their own private aircraft, and they also provide Hermes leather and top grade horse hair for their private aircraft. These demands are real, and the rise in brand prices is reasonable. In fact, there are more than 100 pairs of shoes sold online in the UK luxury online business Net - A - porter at a price of 1000 yuan (6300 yuan), including two pairs of French brand Christian Louboutn (Christian Louboutin) high heels, which cost more than 6000 dollars (about 37800 yuan). < /p >