< p > even though there is support for the improvement of overseas demand, the domestic garment enterprises have not declined in the first half of the year. A few days ago, CIC released a 2013 preview report showing that the growth of Chinese clothing brand's performance was generally low, or even a large negative growth. < /p >
< p > several domestic clothing brands are generally not performing well. Among them, Metersbonwe's China daily performance dropped by 48%, Anta sports dropped 32%, YOUNGOR dropped 10%, and nine Mu Wang, China Li Lang and good luck birds fell 13%, 21%, 23%, respectively. < /p >
< p > < < a href= > //m.pmae.cn/news/index_c.asp > > clothing > /a > poor performance. The report analyzed that it was mainly trapped in the weak retail of garment terminal and the low confidence of franchisees. In the second half of the year, the industry outlook is still not optimistic. The report believes that due to the uncertainty of overseas demand, and the confidence of franchisees is still generally low, the growth of company performance in the second half of this year is likely to be slower than the first half. < /p >
< p > it is worth mentioning that at present, the clothing industry is also facing the impact of international brands. Since the late June, the international fast fashion brands have been greatly discounted. The advance of discount time points out that the a href= "http://m.pmae.cn/news/index_c.asp" > international brand < /a > also has the stock pressure, but at the same time, it also has a great impact on the heavier domestic clothing brand. And this kind of influence has been felt by enterprises at the moment. < /p >
< p > domestic casual wear brand > a href= "http://m.pmae.cn/news/index_c.asp" > Metersbonwe < /a > media official said that the international clothing brand also began to feel the market pressure under the influence of the domestic economic environment. "It is understandable that low price promotion can stimulate consumers to enter stores. This year, the overall sales of clothing brands have been promoted in advance, especially in the competitive market of the second tier," Yu said. Metersbonwe has nearly 5000 direct or franchised stores in the country, so the marketing of other brands will not cause pressure on Metersbonwe. Moreover, most of the Metersbonwe shops in the country have relatively strict control over the discount rate of summer wear in 2013. < /p >