< < p > > the commercial blue book published recently by the Chinese Academy of Social Sciences shows that the total consumption of luxury goods in China accounts for 27.5% of the world's total, and the total consumption of luxury goods exceeds the United States in the first place, making it the second largest luxury consumer in the world.

It is expected that in a few years, China will occupy the first place in the global luxury consumer market.

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< p > China's high-end men < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > the consumer market has similar development trend.

China's men's luxury goods market has reached 180 billion euros, accounting for 40% of the global market share, and is growing at an annual rate of 14%.

Another survey shows that Chinese tourists to France spend 87% of their money on bags and shoes.

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Less than P, the world's top fashion brands are eyeing China.

LV, the famous brand of men's shoes, has opened 27 stores in 22 cities in China in just two years, and has invested heavily in developing its brand Berluti.

In 2013, the world's first flagship store, Berluti, was launched in the IFC center of Lujiazui financial center, Shanghai, covering an area of 345 square meters. It is also the second store of Berluti in Shanghai. This shows the importance of Berluti to the Chinese market.

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P and Berluti have different strategies to expand the Chinese market through their own outlets. The world's top men's shoes brands from Italy, such as Francheschetti, Francesco Benigno and Mananni, choose to enter the Chinese market through the operation platform of professional men's shoes brand operators such as T.H Whisper.

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< p > men shoes brand Wei Shi Peng brand person in charge introduces, as the global shoe industry fashion capital, Italy has many outstanding but unknown brand shoes in China, and some have even achieved the top level in this field.

For example, Francesco Benigno, the main brand of China's main brand introduced by Wei Shi Peng, is actually a Italy men's shoes brand founded in 1926. All the shoes of the brand are made in Italy, and the best local colorless calves are "a target=" _blank "href=" http:// m.pmae.cn/ "leather" /a "and meticulously processed by skilled coloured craftsmen, who have high reputation in the local and even Europe, but are not known in China.

These global top men's shoes brands chose to enter China through strategic cooperation with men's shoes brand operators such as T.H Whisper. On the one hand, they started from their own development status. For a situation that is not yet global, especially in China, there are certain risks in their own operation. At the same time, they also look at the important role played by T.H Whisper Wei Peng Peng's operation team in understanding and operation experience of China's high-end men's shoes market.

"This kind of cooperation mode is more sensible, and I believe we can form a win-win situation."

The brand leader said.

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< p > in the operation of the market, there is also fierce competition. These high-end men's shoes brands are also looking for a differentiated approach: Berluti adopts high priced products and pricing strategies in China. They take a direct look at those affluent classes with a strong sense of identity. For example, Berluti's shop is located in the national gold center, which is located in Lujiazui, Shanghai and has the luxury landmarks. Here, Berluti shoes, which are easy to get over 10000 yuan a pair, become the top consumers of men's shoes.

And T.H Whisper has cast more eyes on the "quasi rich" or low-key affluent people on the road, such as business success, fashion a target= "_blank" href= "//m.pmae.cn/", designer "/a" and other elitist classes, and its buyer shops are located in the Hengshan Road luxury luxury hotel which is full of Shanghai style.

It is also the top luxury style, but it has a high profile and a low profile.

In terms of product pricing, T.H Whisper Wei Shi Peng also adopted a differential approach, whose brand shoes are more concentrated in the 4000-6000 yuan price range.

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"P >" Wei Shi Peng brand leader said, is also the world's top men's shoes brand, T.H Whisper operation Francesco Benigno and Berluti actually have some source relations.

The designer of Francesco Benigno used to be the right-hand man of Stefano Branchini, the famous designer of Berluti, so consumers will see that Frances Co Benigno shoes and Berluti have similar luxury style.

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