< p > it is understood that this form of ordering from the Internet to the entity store has been widely adopted by retailers. WAL-MART and best buy are typical representatives.

Today, Target will closely follow their steps and plan to launch the Buy Online (Pick Up in Store) shopping mode in 1800 stores in the United States before the black shoppers attack stores in late November at the end of November.

< /p >

P Target CEO Gregg Steinhafel said: "we will put a lot of energy into further integration of cross channel shopping experience.

We will first try out the shops in the city of Ming Ni Boris, where the company headquarters are located, and then expand to all stores in the United States.

< /p >

< p > consumers are ordered by the nearest store after the order is placed on the Target.com, then the clerk will reserve the goods to the customer service desk, waiting for the consumers to come to pick up the goods.

Target pointed out that this service will involve many products, except for special merchandise.

It is reported that Target will also try to get consumers to book products in a store and then pick up items at other retailers.

< /p >

< p > however, some analysts have questioned: "this is a huge operational challenge. Before the holiday shopping season comes, it is very difficult for Target to efficiently arrange the online offline service.

If we can not meet the expectations of consumers, it will greatly affect the shopping experience.

< /p >

A recent joint survey of < p > UPS and comScore shows that an efficient offline service can bring real customer loyalty.

44% of respondents indicated that reliable O2O services were the key factors in deciding whether to choose the retailer.

However, it is not easy to do this O2O service well, only 55% of the consumers are satisfied with the retail outlets that they are convenient to pick up.

< /p >